Online Marketing Summit 2009: Day 2

8:00AM

Registration

8:30AM

Keynote - Online Practitioners Sharing Their Secrets and Top Tactics for 2009

• Todd Davison, Bulldog Solutions, Inc.
• Ben Hanna, VP of Marketing, Business.com
• Jeff Rohrs, VP of Marketing, ExactTarget
• John Favalo, Eric Mower and Associates

9:30AM

Session 1: Email Marketing

Emailing in Style: The Elements of an Effective Email Strategy

Jim Hitch, Agency Relations Manager,
Emma, Inc.

Engagement Strategies: Email Marketing and Social Marketing

Joe Colopy, CEO, Bronto Software

How to Leverage Email in a Web 2.0 World

Joel Book, ExactTarget

10:45AM

Session 2: Paid Search

IAB Special Panel: Paid Search –
Beginner: Demonstrating the Value of
Search and Boosting Performance

• Gina Kim, Director, Industry Services,
  IAB
• Conrad Baumgartner, Sales Director,
  Yahoo!
• Corey Koberg, Webshare LLC

Audience Targeting for Better Paid Search ROI: Strategy, Tools & Tactics

Ben Hanna, VP of Marketing, Business.com

Avoiding the 7 Deadly Sins of Landing Page Design

Tim Ash, President & CEO, SiteTuners.com

12:00PM

Lunch

1:00PM

Session 3: Integrated Marketing

Special Click Z Panel: Doing More With
Less: Making Data-driven Decisions

• Anna Maria Virzi, Executive Editor, ClickZ
• Fionn Downhill, CEO, Elixir Interactive
• Shane Atchison, CEO, ZAAZ, Inc.
• Jeff Ferguson, Online Marketing Director, Napster

How to Plan for, Create and Publish Online Content for Maximum ROI

• Joe Pulizzi, CEO, Junta42
• Kristina Halvorson, Founder & President, Brain Traffic

Getting to the "Next Level": Your Strategic Planning Blueprint for Integrated Marketing

Todd Davison, President, Bulldog Solutions, Inc.

2:15PM

Session 4: Lead Generation

Organic and Paid Tactics to Grow Your
Email and Leads Database

Tanya Hyde, VP of Professional Services, Yesmail

B2B Marketing Imperative: Nurturing Leads for Maximum Sales Success

Loren McDonald, VP of Industry Relations, SilverPop

Marketing Automation Best Practices: Lessons Learned from 700 Marketers

Rhonda Wunderlin, Director of Marketing Services, Eloqua

3:30PM

Break

3:45PM

Session 5: Online PR & Advertising

How to Drive More Revenue Through
Distributed Experiences

Warren Raisch, Sr VP, Digitaria
Interactive, Inc.

PR R/Evolution

Dana Todd, CEO, Newsforce, Inc.; Doug Hay, CEO, Expansion Plus

Online S&M (Strategy and Metrics)

Steve Latham, CEO, SpurDigital

4:30PM

Keynote Panel - Lessons From the Publishing Community: What's Working for their Clients & More Importantly, Where are
they Failing

• Derek Reisfield, Chairman, BBN
• Joy Taylor, Sr. Director of Marketing Solutions, Six Apart
• Dan Forootan, CEO, StreamSend
• Jon Kaiser, President, Bay Area Interactive (BIG)
• Roy Young, President, MarketingProfs

5:30PM

Happy Hour

7:00PM

Dinner