Online Marketing Summit 2009: Day 3

February 07, 2009

The Westin Gaslamp Quarter, San Diego
910 Broadway Circle
San Diego, California 92101

Time	Fundamentals: Basic Level	In Practice: Intermediate	Advanced Strategies: Expert
9:00AM	Registration
9:30AM	Keynote - Hungry Like the Wolf: Will Social Media Eat Email and Everything Else in Its Path? Jason Baer, President, Convince & Convert Jeanniey Mullen, CMO, Zinio David Daniels, Author, Email Marketing an Hour a Day Lisa Harmon, Principal, Smith Harmon, Inc. Steve Gehlen, Founder, Internet Strategy Forum
10:30AM	Session 1: Best of the Rest
	The Hamburger Helper™ Theory of Social Media: Making Traditional Marketing - Go Further For Less Eric Anderson, VP of Emerging Media, White Horse	Best and Worst Email Marketing Campaigns – You Be the Judge Stephanie Miller, Email Experience Council	Lifecycle Marketing: Maximizing Value From Your Existing Customers Bill Baird, President, Baird Direct Marketing, Inc.
11:15AM	Session 2: New Tactics
	Social Media and Search The Missing Link Matthew DiPietro, Marketing Manager, Federated Media	Online Video for Business and Organizations: Ten Tips and Tricks to Get The Most Out of Your Investment and Efforts Jennifer Jucket, VP Marketing, VMIX Media, Inc.	How to Measure Social Media ROI for the Very First Time Aaron Toledo, Analytics Manager, BusinessOnLine Olivier Silvestre, Co-Founder, Tealium.com