#OMS12
Day 3
February 07, 2009
The Westin Gaslamp Quarter, San Diego
910 Broadway Circle
San Diego, California 92101
February 7, 2009
| Time | Fundamentals: Basic Level | In Practice: Intermediate | Advanced Strategies: Expert |
|---|---|---|---|
9:00AM | Registration | ||
9:30AM | Keynote - Hungry Like the Wolf: Will Social Media Eat Email and Everything Else in Its Path?
| ||
10:30AM | Session 1: Best of the Rest | ||
| | The Hamburger Helper™ Theory of Social Media: Making Traditional Marketing - Go Further For LessEric Anderson, VP of Emerging Media, White Horse | Best and Worst Email Marketing Campaigns – You Be the JudgeStephanie Miller, Email Experience Council | Lifecycle Marketing: Maximizing Value From Your Existing CustomersBill Baird, President, Baird Direct Marketing, Inc. |
11:15AM | Session 2: New Tactics | ||
| | Social Media and Search The Missing LinkMatthew DiPietro, Marketing Manager, Federated Media | Online Video for Business and Organizations: Ten Tips and Tricks to Get The Most Out of Your Investment and EffortsJennifer Jucket, VP Marketing, VMIX Media, Inc. | How to Measure Social Media ROI for the Very First Time
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