Online Marketing Summit 2008
The Schedule
With three tracks designed to meet the needs of beginner, intermediate, and expert-level practitioners, OMS educates attendees on topics unfamiliar to them, and deep-dives into topics they want to learn more about.
February 21: Day 1
View detailed schedule for February 21
| Time | Traffic: Search, Email & Lead Generation | User Experience: Testing & Tracking | Thought Leadership Strategies: Website Planning & Social Media |
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7:30AM |
Registration and Breakfast |
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8:15AM |
Opening Remarks: How to Maximize Your Time at OMSAaron Kahlow, OMS Executive Director |
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8:45AM |
Keynote Panel: The Business behind Social Media and How it Should be Leveraged by Marketers in '08
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10:00AM |
Break |
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10:30AM |
SEO: Unveiling the Black Box - Everything You Want to Know that an SEO Won't Tell YouRay Comstock, Senior SEO Analyst, BusinessOnLine |
KPIs in a Web 2.0 WorldEric T. Peterson, Author Web Analytics De-Mystified |
How to Build a Strategy and Plan when building a Social NetworkMike Angiletta, CEO & Founder, Illumina |
11:30AM |
Optimizing the Email Message: Subject Line to Landing Page Conversion TacticsStephanie Miller, VP, Return Path |
5 Steps to Improving your Media Campaign with Data and AnalyticsJason Shulman, Chief Revenue Officer, [x+1] |
The 5 Steps to successful Website Strategy & Planning
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12:30PM |
Lunch |
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1:30PM |
Subject-Based RoundtablesAttendees will choose subject of interest and particpate in a facilitated roundtable discussion to illuminate their biggest challenges and discuss some of the tactics they are taking to tackle such challenges. |
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2:15PM |
Break |
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2:45PM |
Advanced Tactics in Paid Search
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The Marriage of Usability and Design: Form and Function
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Social Networking Success, How Human Behavior has Changed the Way We Communicate to our CustomersMyra Norton, CEO Community Analytics |
3:45PM |
What the Winners Do: Pose your toughest questions to the online gurus
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4:45PM |
Town Hall Meeting: Open Forum to Discuss Challenges Highlighted in Roundtable DiscussionsAs a group we will discuss our biggest challenges and how we all can all help solve these problems together |
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6:30PM |
Pre-Dinner Cocktail Hour (all attendees invited)Location: White Tent on the Bay |
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7:30PM |
OMS Sponsored Dinner on the Harbor (all attendees invited)Location: White Tent on the Bay |
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February 22: Day 2
View detailed schedule for February 22
| Time | Traffic: Search, Email & Lead Generation | User Experience: Testing & Tracking | Thought Leadership Strategies: Website Planning & Social Media |
|---|---|---|---|
8:00AM |
Breakfast |
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8:30AM |
Keynote: Social Networking SuccessAn Interview with Dan Morrison, CEO of ItToolbox, arguably the Most Successful BtoB Social Network |
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9:15AM |
Search Engine Marketing Case StudyHow leading technology company, Sybase, successfully balanced and executed Paid & Organic
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Analytics Case StudyStratigent unveils how top brands empower their web analytics
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Planning Case Study: Caterpillar's Blueprint to SuccessHow CAT got it's website act together
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10:00AM |
Break | ||
10:30AM |
Email Case StudyLearn how top brands generate incremental revenue with email campaigns that evolve through the customer lifecycle. Jeremy Swift, Director Client Relations, BlueHornet |
Usability Case StudyLearn how the American Council on Exercise was able to increase their search engine traffic conversions by 482%. Here's a hint: it has something to do with usability. Hear the full story directly from marketer to marketer! Thanh Nguyen, Usability Manager, BusinessOnLine |
Web 2.0 / Social Media Case Study: Now What?Neighoborhood America shows how top media companies answer the call of Social Media. Jason Breed, Neighborhood America |
11:30AM |
Paid Search Case StudyTouchdowns, Fumbles and Interceptions: How Search and Social Media Affected Marketers During the Big Game.
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Optimizing ConversionsA Case study on how Continental Warranty drove over 65% lift in the conversions from their search marketing campaigns using Behavioral Targeting.
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Website Case StudyBritannica Online Case Study - An Old School Extreme Makeover.
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12:30PM |
Lunch |
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1:30PM |
B2B Search Marketing Best Practices for Driving Targeted Traffic
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Real Time Testing, Real time ResultsLearn how TrustedID, a fast-growing consumer identity theft protection company, executes its real-time testing based on behavorial data to create a compelling, engaging, and relevant online experience that delivers measurable business results.
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Delivering Information OnlineLearn how to build an engaging and compelling online experience that will increase revenue and loyalty
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2:30PM |
What's Next: 21st Century Lead Cultivation
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Best Practice of Developing MicrositesUnderstand the advertising effectiveness of three different microsites sites that focus on brand vs. product and learn how to develop an effective microsite.
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Marketing Strategies for Your Brand in Facebook
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3:30PM |
Break |
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4:00PM |
What the Big Boys are Doing in 08': Learn What the Leading Brands are Doing for Online Marketing in 2008
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9:30PM |
Night on Your Own to Explore the night life of Downtown San DiegoOMS Unofficial Nightlife Rendezvous |
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February 23: Day 3
View detailed schedule for February 23
| Time | Web 2.0 | Online Advertising |
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9:00AM |
Breakfast |
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9:30AM |
Future of Digital AdvertisingAndreas Roell, President, Ad-Club San Diego |
Developing Website Strategy Through Biz IntelDoug Lenos, BRC Marketing |
10:30AM |
The Evolution of Paid Placement to Keyword TargetingKevin Lee, CEO, Didit |
Top 10 SEM Items to Execute in '08Mary O'Brien, Founder, PPC Summit |
11:30AM |
OMS EndsGolf, sailing, city tours and beach excursions |
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