Day 2
February 22, 2008
Sheraton San Diego Hotel & Marina
1380 Harbor Island Drive
San Diego, California 92101
Peers and Case Studies
| Time | Traffic: Search, Email & Lead Generation | User Experience: Testing & Tracking | Thought Leadership Strategies: Website Planning & Social Media |
|---|---|---|---|
8:00AM | Breakfast | ||
8:30AM | Keynote: Social Networking SuccessAn Interview with Dan Morrison, CEO of ItToolbox, arguably the Most Successful BtoB Social Network | ||
9:15AM | Search Engine Marketing Case StudyHow leading technology company, Sybase, successfully balanced and executed Paid & Organic
| Analytics Case StudyStratigent unveils how top brands empower their web analytics
| Planning Case Study: Caterpillar's Blueprint to SuccessHow CAT got it's website act together
|
10:00AM | Break | ||
10:30AM | Email Case StudyLearn how top brands generate incremental revenue with email campaigns that evolve through the customer lifecycle. Jeremy Swift, Director Client Relations, BlueHornet | Usability Case StudyLearn how the American Council on Exercise was able to increase their search engine traffic conversions by 482%. Here's a hint: it has something to do with usability. Hear the full story directly from marketer to marketer! Thanh Nguyen, Usability Manager, BusinessOnLine | Web 2.0 / Social Media Case Study: Now What?Neighoborhood America shows how top media companies answer the call of Social Media. Jason Breed, Neighborhood America |
11:30AM | Paid Search Case StudyTouchdowns, Fumbles and Interceptions: How Search and Social Media Affected Marketers During the Big Game.
| Optimizing ConversionsA Case study on how Continental Warranty drove over 65% lift in the conversions from their search marketing campaigns using Behavioral Targeting.
| Website Case StudyBritannica Online Case Study - An Old School Extreme Makeover.
|
12:30PM | Lunch | ||
1:30PM | B2B Search Marketing Best Practices for Driving Targeted Traffic
| Real Time Testing, Real time ResultsLearn how TrustedID, a fast-growing consumer identity theft protection company, executes its real-time testing based on behavorial data to create a compelling, engaging, and relevant online experience that delivers measurable business results.
| Delivering Information OnlineLearn how to build an engaging and compelling online experience that will increase revenue and loyalty
|
2:30PM | What's Next: 21st Century Lead Cultivation
| Best Practice of Developing MicrositesUnderstand the advertising effectiveness of three different microsites sites that focus on brand vs. product and learn how to develop an effective microsite.
| Marketing Strategies for Your Brand in Facebook
|
3:30PM | Break | ||
4:00PM | What the Big Boys are Doing in 08': Learn What the Leading Brands are Doing for Online Marketing in 2008
| ||
9:30PM | Night on Your Own to Explore the night life of Downtown San DiegoOMS Unofficial Nightlife Rendezvous | ||
