Online Marketing Summit 2008: Day 2

8:00AM

Breakfast

8:30AM

Keynote: Social Networking Success

An Interview with Dan Morrison, CEO of ItToolbox, arguably the Most Successful BtoB Social Network

9:15AM

Search Engine Marketing Case Study

How leading technology company, Sybase, successfully balanced and executed Paid & Organic

• Aaron Toledo, Sr. Search Strategist, BusinessOnLine
• Camille Sobalvarro, Sybase

Analytics Case Study

Stratigent unveils how top brands empower their web analytics

Bill Bruno, Principal, Stratigent

Planning Case Study: Caterpillar's Blueprint to Success

How CAT got it's website act together

• Rolando Garcia, Sr Web Strategist, BusinessOnLine
• Mark Freeman, Caterpillar

10:00AM

10:30AM

Email Case Study

Learn how top brands generate incremental revenue with email campaigns that evolve through the customer lifecycle.

Jeremy Swift, Director Client Relations, BlueHornet

Usability Case Study

Learn how the American Council on Exercise was able to increase their search engine traffic conversions by 482%. Here's a hint: it has something to do with usability. Hear the full story directly from marketer to marketer!

Thanh Nguyen, Usability Manager, BusinessOnLine

Web 2.0 / Social Media Case Study: Now What?

Neighoborhood America shows how top media companies answer the call of Social Media.

Jason Breed, Neighborhood America

11:30AM

Paid Search Case Study

Touchdowns, Fumbles and Interceptions: How Search and Social Media Affected Marketers During the Big Game.

Peter Hershberg, Managing Partner, RepriseMedia

Optimizing Conversions

A Case study on how Continental Warranty drove over 65% lift in the conversions from their search marketing campaigns using Behavioral Targeting.

• Olivier Chaine of magnify360
• Shawn Vicklund, Director of Marketing, Continental Warranty

Website Case Study

Britannica Online Case Study - An Old School Extreme Makeover.

Joe Miller, Executive Director of Consumer Marketing

12:30PM

Lunch

1:30PM

B2B Search Marketing Best Practices for Driving Targeted Traffic

Ben Hanna, VP of Marketing, Business.com

Real Time Testing, Real time Results

Learn how TrustedID, a fast-growing consumer identity theft protection company, executes its real-time testing based on behavorial data to create a compelling, engaging, and relevant online experience that delivers measurable business results.

• Andrew Eisner, VP of Client Services, Interwoven
• Lomit Patel, Senior Director of Marketing,TrustedID

Delivering Information Online

Learn how to build an engaging and compelling online experience that will increase revenue and loyalty

Anthony Lavasseur, Retail & Media Community of Practice SME, Endica

2:30PM

Best Practice of Developing Microsites

Understand the advertising effectiveness of three different microsites sites that focus on brand vs. product and learn how to develop an effective microsite.

Marketing Strategies for Your Brand in Facebook

Rodney Romford, CEO, Gravitational Media & FaceBook Reviews

3:30PM

Break

4:00PM

What the Big Boys are Doing in 08': Learn What the Leading Brands are Doing for Online Marketing in 2008

• Sandra Zoratti, IBM
• Erica Shultz, Home Depot
• Rand Ragusa, Active.com
• Seth Greenberg, Intuit
• Joshua Kuvin, CTO, ABM

9:30PM

Night on Your Own to Explore the night life of Downtown San Diego

OMS Unofficial Nightlife Rendezvous