Select a date to view the detailed schedule

Feb
21

Day 1

Best Practices and Thought Leadership

Feb
22

Day 2

Peers and Case Studies

Feb
23

Day 3

User-Generated Learnings


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Online Marketing Summit 2008: Day 1

February 21, 2008

Sheraton San Diego Hotel & Marina
1380 Harbor Island Drive
San Diego, California 92101

February 21, 2008

Best Practices and Thought Leadership

Time Traffic: Search, Email & Lead Generation User Experience: Testing & Tracking Thought Leadership Strategies: Website Planning & Social Media
7:30AM

Registration and Breakfast
8:15AM

Opening Remarks: How to Maximize Your Time at OMS

Aaron Kahlow, OMS Executive Director
8:45AM

Keynote Panel: The Business behind Social Media and How it Should be Leveraged by Marketers in '08

  • Mario Sundar, LinkedIn
  • Community Evangelist Anand Iyer, Microsoft
  • Enrique Gonzales, NPR
  • Paul Martson, Cisco
  • Rohit Bhargava, Vice President, Interactive Marketing, Ogilvy
10:00AM

Break
10:30AM

SEO: Unveiling the Black Box - Everything You Want to Know that an SEO Won't Tell You

Ray Comstock, Senior SEO Analyst, BusinessOnLine

KPIs in a Web 2.0 World

Eric T. Peterson, Author Web Analytics De-Mystified

How to Build a Strategy and Plan when building a Social Network

Mike Angiletta, CEO & Founder, Illumina
11:30AM

Optimizing the Email Message: Subject Line to Landing Page Conversion Tactics

Stephanie Miller, VP, Return Path

5 Steps to Improving your Media Campaign with Data and Analytics

Jason Shulman, Chief Revenue Officer, [x+1]

The 5 Steps to successful Website Strategy & Planning

  • Thad Kahlow, Managing Partner
  • Michael Weisfeld, Senior Web Marketing Strategist, BusinessOnLine
12:30PM

Lunch
1:30PM

Subject-Based Roundtables

Attendees will choose subject of interest and particpate in a facilitated roundtable discussion to illuminate their biggest challenges and discuss some of the tactics they are taking to tackle such challenges.
2:15PM

Break
2:45PM

Advanced Tactics in Paid Search

  • Craig Macdonald, VP of Product Management & Marketing, Cavario, Inc.
  • Jamie Crosson, Director of SEM, BusinessOnLine

The Marriage of Usability and Design: Form and Function

  • Thanh Nguyen, Senior Usablity Analyst, BusinessOnLine
  • Ronnie Garcia, Creative Director, BusinessOnLine

Social Networking Success, How Human Behavior has Changed the Way We Communicate to our Customers

Myra Norton, CEO Community Analytics
3:45PM

What the Winners Do: Pose your toughest questions to the online gurus

  • Christopher French, Senior Director, Winterberry
  • Dana Todd, President Emeitus, SEMPO, Director of Online Advertising
  • Rebecca Weeks, Real Girls Media
  • Joe Pulizzi, Chief Content Officer, Junta42
  • Kodak's Jeff Hayzlett, CBDO
4:45PM

Town Hall Meeting: Open Forum to Discuss Challenges Highlighted in Roundtable Discussions

As a group we will discuss our biggest challenges and how we all can all help solve these problems together
6:30PM

Pre-Dinner Cocktail Hour (all attendees invited)

Location: White Tent on the Bay
7:30PM

OMS Sponsored Dinner on the Harbor (all attendees invited)

Location: White Tent on the Bay

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