Online Marketing Summit 2008: Day 1

7:30AM

Registration and Breakfast

8:15AM

Opening Remarks: How to Maximize Your Time at OMS

Aaron Kahlow, OMS Executive Director

8:45AM

Keynote Panel: The Business behind Social Media and How it Should be Leveraged by Marketers in '08

• Mario Sundar, LinkedIn
• Community Evangelist Anand Iyer, Microsoft
• Enrique Gonzales, NPR
• Paul Martson, Cisco
• Rohit Bhargava, Vice President, Interactive Marketing, Ogilvy

10:00AM

Break

10:30AM

KPIs in a Web 2.0 World

Eric T. Peterson, Author Web Analytics De-Mystified

How to Build a Strategy and Plan when building a Social Network

Mike Angiletta, CEO & Founder, Illumina

11:30AM

Optimizing the Email Message: Subject Line to Landing Page Conversion Tactics

Stephanie Miller, VP, Return Path

5 Steps to Improving your Media Campaign with Data and Analytics

Jason Shulman, Chief Revenue Officer, [x+1]

The 5 Steps to successful Website Strategy & Planning

• Thad Kahlow, Managing Partner
• Michael Weisfeld, Senior Web Marketing Strategist, BusinessOnLine

12:30PM

Lunch

1:30PM

Subject-Based Roundtables

Attendees will choose subject of interest and particpate in a facilitated roundtable discussion to illuminate their biggest challenges and discuss some of the tactics they are taking to tackle such challenges.

2:15PM

Break

2:45PM

Advanced Tactics in Paid Search

• Craig Macdonald, VP of Product Management & Marketing, Cavario, Inc.
• Jamie Crosson, Director of SEM, BusinessOnLine

The Marriage of Usability and Design: Form and Function

• Thanh Nguyen, Senior Usablity Analyst, BusinessOnLine
• Ronnie Garcia, Creative Director, BusinessOnLine

Social Networking Success, How Human Behavior has Changed the Way We Communicate to our Customers

Myra Norton, CEO Community Analytics

3:45PM

What the Winners Do: Pose your toughest questions to the online gurus

• Christopher French, Senior Director, Winterberry
• Dana Todd, President Emeitus, SEMPO, Director of Online Advertising
• Rebecca Weeks, Real Girls Media
• Joe Pulizzi, Chief Content Officer, Junta42
• Kodak's Jeff Hayzlett, CBDO

4:45PM

Town Hall Meeting: Open Forum to Discuss Challenges Highlighted in Roundtable Discussions

As a group we will discuss our biggest challenges and how we all can all help solve these problems together

6:30PM

Pre-Dinner Cocktail Hour (all attendees invited)

Location: White Tent on the Bay

7:30PM

OMS Sponsored Dinner on the Harbor (all attendees invited)

Location: White Tent on the Bay