#OMS12

Online Marketing Summit 2007

Select a date to view the detailed schedule

The Schedule

With three tracks designed to meet the needs of beginner, intermediate, and expert-level practitioners, OMS educates attendees on topics unfamiliar to them, and deep-dives into topics they want to learn more about.


February 22: Day 1

View detailed schedule for February 22

Time Schedule
8:00 AM

Breakfast & Registration
8:30 AM

Opening Remarks: What to Expect
8:45 AM

Keynote: Innovative Marketing

The story of Monster.com and how to apply such to your marketing efforts” – Jeff Taylor, Monster.com Founder and Chief Monster.
9:30 AM

Frontline Case Study from Fortune 1000: How we achieved the 3 Pillars of Online Success: Site, Search & Usability
10:15 AM

Networking & Snack Break
10:45 AM

Peer to Peer Best Practices Round table

Choose your Subject: SEO, Website Usability, Email, Analytics
12:00 AM

Catered Lunch on the Bay
1:30 AM

Hands on Best Practice Workshops

  • Top 10 Email Campaigns Best Practices you implement next week
  • Top 10 Search Engine Optimization Mistakes restraining rankings
  • Top 10 Website Usability Tips to improve Conversion
  • Top 10 Analytics Key Performance Indicators you can actually use
2:15 PM

Networking and Coffee Break
2:45 PM

One on One Online Marketing Labs

  • Help My Website Usability Lab
  • Help My PPC Campaign Lab
  • Help My Email Campaign Lab
  • Help My Tracking/Analytics Lab
4:00 PM

How Online integrates into Every Aspect of Marketing

February 23: Day 2

View detailed schedule for February 23

Time Schedule
8:30 AM

Breakfast & Networking
9:00 AM

Keynote: Staying a Step ahead of the Competition
9:30 AM

How I saw Online ROI on a budget fit for Ant

Frontline Case Study from mid-tier B2B Marketer
10:15 AM

Networking & Snack Break
10:45 AM

A Candid Chat with World’s Leading Online CEOs

  • Jim McIntrye – CEO of WebsideStory
  • Chris Baggot – CEO of Exacttarget 
  • Jake Weinbaum – CEO of Business.com
  • John Favalo – Chairman of Business Marketers Association
12:00 PM

Buffet Lunch on the Lawn
1:30 PM

Hands on Best Practice Workshops 

  • Aligning Online and Offline Marketing Campaigns 
  • How to Plan & Budget for the an Untested Medium 
  • Secrets to Winning Over IT 
  • Pulling it All together
2:15 PM

Networking and Coffee Break
2:45 PM

One on One Online Marketing Labs 

  • Help My Website Usability Lab
  • Help My PPC Campaign Lab
  • Help My Email Campaign Lab
  • Help My Tracking/Analytics Lab
4:00 PM

Peer to Peer Best Practices Round table By Industry: Services, B2B, Retailer, Publisher/Media Thought
6:30 PM

5 Star Dinner at the Resort

February 24: Day 3

View detailed schedule for February 24

Time Schedule
9:00 AM

Breakfast and Networking
9:30 AM

The Best Corporate Marketers and what they do best Online

  • VP of Marketing - HP
  • VP of Marketing - Qualcomm
  • Director of Internet Markeing - IBM
  • VP of Marketing - Siemens
10:15 AM

Ask The Experts Roundtables

7 Roundtables will be set up with 1 Expert Per Table
11:00 AM

Closing Remarks and call for extracurricular activities

  • Championship Golf
  • Sailing Excursion
  • Tour of San Diego
  • Relax on the Beach


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