Online Marketing Summit 2007: Day 2

8:30 AM

Breakfast & Networking

9:00 AM

Keynote: Staying a Step ahead of the Competition

9:30 AM

How I saw Online ROI on a budget fit for Ant

Frontline Case Study from mid-tier B2B Marketer

10:15 AM

Networking & Snack Break

10:45 AM

A Candid Chat with World’s Leading Online CEOs

• Jim McIntrye – CEO of WebsideStory
• Chris Baggot – CEO of Exacttarget 
• Jake Weinbaum – CEO of Business.com
• John Favalo – Chairman of Business Marketers Association

12:00 PM

Buffet Lunch on the Lawn

1:30 PM

Hands on Best Practice Workshops 

• Aligning Online and Offline Marketing Campaigns 
• How to Plan & Budget for the an Untested Medium 
• Secrets to Winning Over IT 
• Pulling it All together

2:15 PM

Networking and Coffee Break

2:45 PM

One on One Online Marketing Labs 

• Help My Website Usability Lab
• Help My PPC Campaign Lab
• Help My Email Campaign Lab
• Help My Tracking/Analytics Lab

4:00 PM

Peer to Peer Best Practices Round table By Industry: Services, B2B, Retailer, Publisher/Media Thought

6:30 PM

5 Star Dinner at the Resort