#OMS12

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Day 2

February 23, 2007

Paradise Point Resort
1404 Vacation Road
San Diego, California 92109

February 23, 2007

Time Schedule
8:30 AM

Breakfast & Networking
9:00 AM

Keynote: Staying a Step ahead of the Competition
9:30 AM

How I saw Online ROI on a budget fit for Ant

Frontline Case Study from mid-tier B2B Marketer
10:15 AM

Networking & Snack Break
10:45 AM

A Candid Chat with World’s Leading Online CEOs

  • Jim McIntrye – CEO of WebsideStory
  • Chris Baggot – CEO of Exacttarget 
  • Jake Weinbaum – CEO of Business.com
  • John Favalo – Chairman of Business Marketers Association
12:00 PM

Buffet Lunch on the Lawn
1:30 PM

Hands on Best Practice Workshops 

  • Aligning Online and Offline Marketing Campaigns 
  • How to Plan & Budget for the an Untested Medium 
  • Secrets to Winning Over IT 
  • Pulling it All together
2:15 PM

Networking and Coffee Break
2:45 PM

One on One Online Marketing Labs 

  • Help My Website Usability Lab
  • Help My PPC Campaign Lab
  • Help My Email Campaign Lab
  • Help My Tracking/Analytics Lab
4:00 PM

Peer to Peer Best Practices Round table By Industry: Services, B2B, Retailer, Publisher/Media Thought
6:30 PM

5 Star Dinner at the Resort

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