Online Marketing Summit 2007: Day 1

8:00 AM

Breakfast & Registration

8:30 AM

Opening Remarks: What to Expect

8:45 AM

Keynote: Innovative Marketing

The story of Monster.com and how to apply such to your marketing efforts” – Jeff Taylor, Monster.com Founder and Chief Monster.

9:30 AM

Frontline Case Study from Fortune 1000: How we achieved the 3 Pillars of Online Success: Site, Search & Usability

10:15 AM

Networking & Snack Break

10:45 AM

Peer to Peer Best Practices Round table

Choose your Subject: SEO, Website Usability, Email, Analytics

12:00 AM

Catered Lunch on the Bay

1:30 AM

Hands on Best Practice Workshops

• Top 10 Email Campaigns Best Practices you implement next week
• Top 10 Search Engine Optimization Mistakes restraining rankings
• Top 10 Website Usability Tips to improve Conversion
• Top 10 Analytics Key Performance Indicators you can actually use

2:15 PM

Networking and Coffee Break

2:45 PM

One on One Online Marketing Labs

• Help My Website Usability Lab
• Help My PPC Campaign Lab
• Help My Email Campaign Lab
• Help My Tracking/Analytics Lab

4:00 PM

How Online integrates into Every Aspect of Marketing