Featured OMS Speakers
Phil Mui
Google Analytics
Ekaterina Walter
Intel
Gillian Muessig
SEOmoz
View all OMS at DMA:2010 Speakers
Venue
The Moscone Center, San Francisco
| Website
| Map
747 Howard Street,
5th Floor
San Francisco, CA
Sunday, October 10
A brand new day of Online Marketing education from email to search and social media to analytics distilled in a step-by-step hands-on level followed by cocktails!
This new one-day Online Marketing Summit - only at DMA2010 - has assembled the nations' top authors, educators, and practitioners in integrated online marketing to provide a day of education deep into the tactics of success. We'll review best practices that will teach you:
- How to plan, strategize, and execute in all areas of integrated online marketing including email, website, online lead generation, and search marketing.
- How to use social media to increase ROI.
- How to engage your email audience and have them forward to a friend.
View full conference details at the DMA website.
OMS 2010 Agenda at the DMA 2010 in San Francisco*
| Time | Sessions |
|---|---|
9:00AM - 9:15AM | Welcome
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9:15AM - 10:15AM | The Current State of Social, Mobile & Email IntegrationEmail, social networks and mobile devices have all become a staple in most of our lives. Get insight into how marketers are currently prioritizing social and mobile, and how they are integrating both with email. You will learn how much importance marketers are placing on mobile, how much time marketers are allocating toward social, what social tools are being incorporated into email and what opportunities exist for integrating the three further.
|
10:15PM - 10:30AM | Break |
10:30AM - 11:30AM | Optimizing Conversions & ROI with Analytics Conversion rate is an aggregate metric for how "well" your website performs for each of your customer segments. There is a wide variety of reasons why people come to your website. In this online marketing seminar, we will discuss how you should think about conversion rates for each of your customer segment, and how to optimize them. You will also learn why return on advertising spend (ROAS) is a false prophet, and what is a better way to measure the success of your online marketing efforts for the long run.
|
11:30AM - 12:45PM | Keynote Presentation & Luncheon (Room 102) |
12:45PM - 1:45PM | Real World Lessons on Effectively Engaging Your Facebook FansBrands that use social networks like Facebook have an opportunity to leverage relationships with their truly passionate fans who take the time and energy to invite that brand back into their own social network. This session will discuss lessons learned in the real world, including how to encourage deep interactions with your fans and innovative ways of incorporating Facebook into your integrated marketing strategy.
|
1:45PM - 2:45PM | Improving SEO Conversions Through Social ContentWith the advent of search engines now including social content into their algorithms its time to incorporate that blog, video (and more) into your overall content strategy. This session will show you how to create a content strategy that includes social media to increase your SEO-click-to conversions.
|
2:45PM - 3:00PM | Break |
3:00PM - 4:00PM | Social Mobile: Opportunities at the intersection of social media and mobile developmentMobile campaigns are commanding increasing prominence alongside traditional web campaigns, thanks to the evolution of second generation social media APIs (e.g. Facebook Open Graph) and the increasing sophistication of potentially platform-agnostic mobile browsers. The convergence of social media and mobile technologies offers companies an opportunity to develop real-time many-to-many relationships within their marketplace. This session discusses the benefits and challenges of deploying integrated social mobile initiatives across a breadth of platforms.
|
*Subject to change.
