Venue

The Moscone Center, Rooms 2008 & 2010 | Map
747 Howard Street, 5th Floor San Francisco, CA

OMS San Francisco -- #OMSSF

Tuesday, August 17



OMS San Francisco at
ClickZ Connected Marketing Week
One Full Day of Social Media Integration & Execution

OMS 1-Day Pass: $525

OMS is coming to ClickZ Connected Marketing Week, where thousands of marketing professionals gather for five full days of marketing education and conversation. Join OMS at our one-day Social Media Forum and learn from leading authors, academics, brand marketers and online pioneers on how to:

  • Generate new leads with corporate blogging
  • Use social media and lead nurturing for demand generation
  • Utilize the SEO value of social media

View full conference Connected Marketing Week details.

Local Partners

BMA Northern California DMA Northern CA IDG IIMA SFAMA SVAMA Search Engine Strategies

OMS 2010 Agenda at the ClickZ Connected Marketing Week in San Francisco*

The Moscone Center, Rooms 2008 & 2010

Time B2B Social Media
B2C Social Media
8:30AM - 9:30AM

Morning Coffee
9:30AM - 10:45AM

Morning Keynote: The Mirror Test--How To Breathe New Life Into Your Business

In this keynote you'll come face-to-face with new ways to look at your company's online marketing and sales strategy. Hear some of the newest ways to win with social media, redefine your elevator pitch and transform your business.

  • Jeff Hayzlett, Best-Selling Author & Former CMO, Kodak (@jeffreyhayzlett)
10:45AM - 11:30AM

Grand Opening of the SES Expo Hall
11:30AM - 12:30PM

Generating New Business Leads with Corporate Blogging 

While looking for ways to increase Facebook fans and Twitter followers, companies may have forgotten about one of the most proven social media tools that can directly impact the bottom line: corporate blogging. This social media workshop will discuss the powerful medium of business blogging, and how companies can tie their blogs to search engine results, helping them reach new customers at the critical moments when these prospects are online and searching for answers and solutions. 

Social Media Is About Socializing!

Learn how to use social media to make genuine and lasting connections with their target audiences to drive and measure true ROI.  Hear practical steps organizations need to take to launch and leverage a full blown and measurable content driven social media channel.
12:30PM - 1:30PM

Networking Lunch in the SES Expo Hall
1:30PM - 2:30PM

The Ten Imperatives of the Marketing Revolution

Marketing is in the midst of revolutionary change that has marketers standing at the crossroads of irrelevance and investment due to the proliferation of new channels, ROI pressures & customers' growing appetite for personal relationships with brands.  This online marketing session will help you overcome these challenges and drive change.

  • Paige O'Neill, Vice President, Corp. Marketing and Communications, Aprimo

Closing the Gap on ROI Measurement

Measuring engagement and attributing credit are now "must-have" capabilities.  This session will provide actionable insights and methodologies into defining what to measure, how to measure, how to calculate value from online engagement and how to build a compelling ROI business case.
2:30PM - 3:00PM

Afternoon Break in the SES Expo Hall
3:00PM - 4:00PM

Case Study: Using Social Media and Lead Nurturing for Demand Generation

Marketo shares the specific programs and tactics they used to drive revenue; content and social media use to generate leads, best practices for lead nurturing and lead scoring, and advanced techniques to measure and forecast marketing's impact on revenue.

Using Data-Driven Decisions to Enhance Cross-Channel Marketing  

As digital communication evolves so does the need to reassess how online and offline data work to achieve long-and-short-term goals.  Hear tips and tactics on how to strategize and execute a cross-channel campaign.

  • Kevin Akerman, Director, Global Product Development, Experian Marketing Services
4:00PM - 4:15PM

Session Interval
4:15PM - 5:15PM

The SEO Value of Social Media

Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success. 

Panel:  Privacy, Trust, Mobile, Social, Local, and Emerging Trends

Hear from local and National thought leaders on how emerging trends in Online Marketing are affecting campaign efforts and tips on how you can stay ahead of the curve directly from those setting the pace and making the news.

  • Garry Przyklenk, Marketwire
  • Thomas Koletas, SVP, Advertising Programs, MadisonLogic
  • Kevin Barenblat, CEO, Context Optional
  • Antonio Espinoza, Director, Account Management, Webmarketing123
5:15PM - 7:15PM

Networking Cocktail Reception on the Expo Floor
8:00PM

Webmaster Radio Search Bash - Off Site

Sponsors


*Subject to change.