Select a date to view that day's detailed schedule
Full Schedule | Venue | Registration & Pricing Details | Keynotes
OMS Day 2
February 08, 2012
| Time | Content Marketing for Social Engagement | SEM & PPC Tactics & How-tos | Mobile Marketing | eCommerce & Shopping Cart Optimization | Measurement & Analytics | Demand Generation |
|---|---|---|---|---|---|---|
8:00AM | Keynote: The Power of Like: How Brands Reach Fans and Friends Through Social Media MarketingWhile most brand marketers today are intensely focused on their social media efforts, many express frustration at the inability to quantify its value or incorporate it into their marketing mix. Specifically, many marketers are seeking a reliable way to measure the impact of their social media efforts on Fans and Friends-of-Fans using familiar marketing mix metrics like reach, frequency and GRPs.
| |||||
9:45AM | The Difference Between Good & Great Content MarketingJoin me for an actionable sesion on the top 5 tactics for spinning a good story to sell your product. We'l Take a tour of how the world's best storytellers push leads and sales for top brands.
| Thumbonomics: Social Networks are Search Engines Too!Learn the roadmap and the actionable tactics, tools and tips to "SEO" your Social Media for Search Engine Ranking! You will leave with an action plan and roadmap for 2012 for Social SEO and Mobile Marketing Findability.
| SoLoMo: Social, Local, & Mobile StrategyThis session will look at some best practices and case studies in how innovative companies are optimizing for the SoLoMo revolution.
| Panel: Leveraging Content Across Multiple PlatformsJoin three custom content marketers from leading edge companies who will teach how it’s done effectively. They will share case histories, strategies, best practices and ROI measurement.
| Myths & Facts about Digital MarketingNeed specialized KPIs for executives? How closely should you look at conversion rates? What are best practices all about? This session covers some of the myths in digital marketing and web analytics and covers facts you should be aware of.
| Integrated Online Marketing: Search, Social & PRLearn practical tactics for optimizing blogs, LinkedIn, Facebook, Twitter and YouTube in order to increase reach and engagement.
|
10:45AM | How to Easily Manage Social Media Marketing for CampaignsThis session will teach you how to incorporate social media into your campaign planning and execution, rather than have it be an after-thought, or a time-consuming yet unmeasurable activity.
| PPC to Social Media AdvertisingThis workshop will teach you how to set up Facebook and LinkedIn advertising accounts, optimize your paid search settings, and implement the right best practices for social PPC success.
| Panel: Tablets, Apps, & the Future of Mobile: What's Working & What's Next?For media companies and marketers, a device that combines the computing power and large screen of a PC with the touch user interface and simplicity of a smartphone creates a very strong proposition. Find out why - and what you do to leverage those opportunities - in this actionable session from IAB.
| Sending the Right eMail to the Right Prospect at the Right TimeWhen marketers email to people who are interested in their offers, those ads are more effective and generate higher returns. Come to this session to learn how to build your own relevance engine, no matter your marketing automation system!
| Using Data to Drive Marketing ROI Across all ChannelsLearn how a company like Workday – a pioneer of “Integrated Digital Marketing” - is leveraging customer intelligence data to beat the competition and maximize sales & ROI.
| SEO 3.0: CRO for Search MarketingJoin to learn what goes into an effective CRO campaign, including several case studies that have seen CRO success. You've already generated traffic; now it's time to monetize it!
|
11:45AM | Social Media StrategyLearn how great content, plus other people, minus marketing messages can rapidly grow your business. If you're starting a blog, this is your session. You'll learn the best processes for setting up and perfecting a blog on any platfom.
| Finding & Engaging Brand InfluencersThis session will cover how to locate influencers and engage them, tools and platforms to use, practical examples from the social front lines, and tips for applying these lessons to your own business.
| Using Video in Email: A Case Study from AnritsuThis Anritsu Company case study will discuss campaign results, challenges, and technical tips on making video work in various email and browser scenarios to help drive sale lead funnels.
| How Successful Businesses BlogLearn practical ways power your blog with customer stories, how to re-purpose blog content for email campaigns, and tips for developing a sustainable and effective blogging strategy.
| Audience Evolution - Where Does The Audience Find Your MediaWhere audiences get their media is changing rapidly. These changes depend on the type of content you are pushing and to whom you want to be receiving that content. Michael will talk about how these can work with your message and how marketing departments are beginning to look and work a lot more like Agile Developers.
| The Definitive Guide to Metrics & AnalyticsLearn how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter.
|
12:30PM | Lunch | |||||
2:00PM | It’s The Revenue, Stupid!In this session Srikant will discuss why most marketing efforts struggle to produce a direct impact on top-line revenue – and explain the blueprint to creating a smooth, reliable and accurate marketing engine that results in your and your team’s success.
| Panel: Video, Mobile, Content, & Search Success StoriesThis panel offers case studies, tips, and tactics for gaining the most leverage from a video marketing campaign.
| When Inbound Marketing & Automation Make a Great TeamInbound marketing and automation are often pitted against each other. In this session, Head will teach you seven ways to integrate, systemize and scale your marketing so you attract, capture and convert more customers.
| Unleasing the Power of Review ContentThis session will explore emerging marketing best practices that leverage review content. Learn how to use reviews to improve the impact of display, email, in-store, print, Facebook, and search marketing.
| Do You Suck at Web Analytics?Come to this session to see how the super-advanced organizations track and analyze things that you never dreamed possible, like visitor engagement, online merchandising, and more.
| Panel: The Fundamentals of Online MarketingThe world's top executives share the very best of their experience and expertise, boldly cutting to the heart of what it takes to drive dramatic, sustainable business success in 2012 and beyond.
|
2:45PM | Break | |||||
3:15PM | Social Media AnalyticsIn this session attendees will learn how to find the ROI of their social media activities, the indirect benefits they should be measuring, and what tools they should be using to stay on top of it all.
| Like it or Not: The Do's and Don'ts of Facebook AdsUsing proprietary data and case studies, Aaron will cover 4 key areas of social advertising - KPI selection, attribution, targeting, and testing - for more successful Facebook ad campaigns.
| Panel: Cross-Channel Marketing for Multi-Platform Content MarketingHear from the industry leaders on how to market across all platforms and channels from iPads to mobile, offline to online and all elements in between.
| Multi-Channel Attribution SuccessFrom analytics to marketing automation, learn how the world's leading companies like Adobe properly determine what maketing campaigns are influencing sales and why.
| If You're Not Testing, You're GuessingJoin us for an actionable session on testing and optimization tactics that help online marketers exceed business goals, empower their teams, and keep customers happy (and converting).
| Empowering Revenue Performance ManagementThis session explores Revenue Performance Management, a strategy for managing interactions with buyers through the entire buying process for more predictable and rapid revenue growth.
|
4:00PM | Cocktail Hour: Time to unwind and let OMS buy you a drink! | |||||
5:15PM | Keynote: Marketing Automation - Delivering a Better Buyer Experience by Aligning Marketing with, well…Marketing!The email marketer, the demand generation manager, the SEO guru, the social media expert…today, none of these people can stand alone and be successful. With today’s buyer more educated and self-reliant than ever, in order to effectively drive revenue you must be everywhere your target audience is, all the time. Enter marketing automation. In this session, join Bryan as he outlines ways a marketing automation tool can help align the marketing department by automating engagement to provide this more personalized experience.
| |||||
5:55PM | Keynote Panel: Multi-channel Media in the Digital Age: How Consumption of Media, Advertising & Marketing Has Changed Forever and What to Do About ItHear from the industry leaders on how digital magazines, radio, video, and the web in general is in the 3.0 phase, including where the most success is being seen on these platforms.
| |||||
