Select a date to view that day's detailed schedule
Full Schedule | Venue | Registration & Pricing Details | Keynotes
OMS Day 1
February 07, 2012
| Time | Social Media & Content Marketing | Search & Display | Email & Mobile Marketing | eTail, Affiliate & eCommerce | Website Optimization & Analytics | Demand Gen, CRM & Intg. Strategy |
|---|---|---|---|---|---|---|
7:30AM | Registration | |||||
8:00AM | Keynote Panel: Big Brands & Their Digital Marketing PlansHere how the world’s most respected brands are aggressively growing market share, social commerce, brand equity, and sales using digital channels as their lead marketing vehicles. In this roundtable interview, we'll discover proven best practices, discuss pitfalls to avoid, reveal insider tips and tricks, and learn about the the digital marketing tactics & tools that give these big brands the competitive edge.
| |||||
9:45AM | Social Media for Small BusinessesThis session will discuss why social media is important to SMBs, how they can better leverage it with measurement, and strategies for turning social insights into better business decisions.
| Local Lead Acquisition for DummiesThis session will explore the various ways local businesses can leverage the internet to generate new customer leads, from group buying and check-in services to pay-per-call and Facebook ads.
| The 10 Principles for a Good Email CampaignLearn the anatomy of an effective, revenue-optimized email campaign, starting with the absolute best practices you need to build your email program from.
| Marketing in 2012: From Trend to TakeawayBased on Econsultancy’s most recent research and real world examples, this session will examine how to take advantage of changes in marketing technology, demographics and consumer behavior.
| How to Convert More Visitors to CustomersJam-packed with specific examples and actionable ideas, this session will provide you with a proven framework that you can use to immediately increase your website conversion rates.
| Ignite the Pipeline with Personalized, Integrated CampaignsIn this case study, we'll spur creative thinking for adapting demand generation strategies based on customer-centric approaches that break through the clutter to close sales.
|
10:45AM | A Social Strategy for and Around Your CustomersSocial Media can be a great conversation leveler - if used responsibly. Learn how to truly engage with your customers and marry your story with your customers needs.
| Brand Community Case StudyDiscover how SEOmoz built a global B2B brand without placing a single paid ad, complete with actionable takeaways that enable you to immediately start or grow your own community.
| Inbox is the New PortalSmartphone adoption and the daily deals explosion have made email more important, relevant, and engaging than ever. Find out how others are taking advantage of this email renaissance & how you can too.
| Affiliate Promo Codes to Drive Conversions & Slash CostsTodd will show advertisers and agencies how to control the use of promo codes by affiliates to drive more sales and leads while reducing costs. Dramatic - 200% level improvement - case studies included.
| Cisco Has "ESP" - Predicting With an 80% Accuracy Rate Who's Ready to BuyLearn how BusinessOnline built Cisco a methodology for analyzing the digital, multi-channel footprints prospects leave behind. This rich intelligence is used across sales and marketing to identify leads, shorten the sales cycle, find missed or lost opportunities, and in turn close business.
| Landing Pages 3.0Everyone has landing pages now, but this session will give you fresh ideas to make yours stand above the rest. Learn social embedding, page interactivity, Google Instant Preview, and more.
|
11:45AM | Standout Social MediaThis session is a collection of practical, first-hand, actionable strategies and tactics based on case studies that will help businesses rise above the noise in social media.
| SAP: SEO Secrets & What's Next for the CompanyJoin this session for a full review of SAP's best practices for SEO, and find out what's coming next from the perennial industry giant.
| 3 Practical Ways I Measure Social MetricsJoin me for a case study of how I measure success for each one of these three metrics, and how the successful measurement of these metrics has helped me grow my social programs.
| The Science of Behavioral Targeting & RemarketingLearn the best practices for determining your core customers, choosing the right data partner, and using the most meaningful analytics to optimize your campaigns.
| 5-Step Conversion Optimization TestingHow do companies like Electronic Arts, SAP, eBay, and Shutterfly.com increase their conversion rates by up to 400%? Find out how you can use their proven conversion optimization process today.
| Optimize This: Integrating Social, SEO & ContentLearn the principles and best practices of optimizing content and social media participation for better marketing performance.
|
12:30PM | Lunch | |||||
2:00PM | How to Plan, Execute, & Measure Like the ProsLearn how to build a killer Facebook ad, create an engaging app, & drive rapid responses. You'll walk away with a practical knowledge of what to do despite limited staff, time, & resources.
| Enterprise SEO Tools: Execution, Strategy, & Case StudiesLearn pros and cons of using various tools and walk through the strategy and competitive analysis required to properly “load” tools with the right data. Using tools for strategy and execution requires human strategy, and industry experience is paramount to success.
| Customer Experience MarketingSee how market leaders are connecting email marketing with social, mobile, and video to create experiences that drive business growth and build brands.
| Revenue Attribution Models for Consumer EngagementJoin us for a discussion on marketing best practices that highlight segmentation, offers, persistence, and converged story telling.
| Named-Account Marketing for B2BLearn how Demandbase extended named-account marketing beyond email and onto their website, dramatically increasing engagement and conversions to ultimately drive sales.
| Measuring Beyond the Lead to Drive RevenueHow can we use the customer buying process to bridge the marketing-sales divide and configure our marketing and sales systems? Find out in this actionable session.
|
2:45PM | Break | |||||
3:15PM | Build Brand, Create Customers, & Excite EvangelistsFrom this presentation, you will be armed with the inspiration and tools to take your current social media strategies to the next level.
| Advanced Analytics Drive Dramatic Search ResultsIn this session, we will detail how one of the world’s largest technology companies successfully uses “SEO-Intelligence” to close the data loop and know which keywords are driving revenue.
| Pipeline Economics: The Impact of Lead NurturingEffective nurturing does not just happen; it takes careful planning and a deep understanding of the customer revenue impact. In this session, learn the key prerequisites, the 3 kinds of nurture campaigns, & more.
| Media Mix Modeling: Search, Social & Display SearchMarketers do their jobs best when plugged into the bigger online media plan, as media and search are tied closely together. Learn how to move to a media mix model and drive business success.
| Live Landing Page CritiquesJoin Tim for this insightful, fun and unpredictable hour of unvarnished landing page critiques. Submit your site for review, or just watch and learn while other attendees take the heat.
| Engagement Through Innovative Search FeaturesLearn how to build contextually relevant search experiences for your customers by implementing innovative features to improve customer loyalty and increase online sales.
|
4:00PM | OMC Happy HourIf OMS is known for anything beyond its education standards, it’s how to have some fun. Join your marketing peers as the sun sets over Downtown San Diego for Margaritas, Mojitos, Martini’s (beer and wine too). Guaranteed enjoyment or money back! | |||||
5:15PM | Keynote: From Content to CustomerCertainly by now marketers know that content marketing is vital for awareness and credibility, but how does it drive demand? This presentation will match content type, distribution channel and metrics to each stage of the "funnel." Filled with real world examples, the session will help marketers understand how to create content that not only fills attracts new leads, but also helps convert prospects into buyers.
| |||||
5:55PM | Keynote Panel: Why Video & UGC Matter to YouHear why video and user generated reviews, comments, and content are winning over the hearts and minds of the B2B and B2C customer. YouTube, Vimeo, BazaarVoice, Yelp, and Move speak candidly on the new era of marketing content and media.
| |||||
