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Full Schedule | Venue | Registration & Pricing Details
OMS Day 2
February 09, 2011
| Time | Lead Generation & eCommerce | Website Optimization & Measurement | Social Media & Emerging Trends | Integrated Marketing & Strategy |
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8:15AM | Keynote: The Now Revolution: Transforming Your Business with Speed, Smarts & Social MediaIn a rare opportunity you'll get to hear from both authors together on how technology and social media have changed business forever and what you can do to mount these challenges. Hear expert advice on how to strip away silos, overgrown business process, and friction in communication and understand why it is paramount to hire and empower a new type of employee who is adept at pattern recognition, human relations, and immediate analysis. This presentation will outline the profile of a nimble, adaptive business that can respond to immediate threats, and capitalize on these real-time opportunities.
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9:15AM | Coffee BreakVendor Showcase Tutorials | |||
9:30AM | Social Media (B2C)Local Social: Turning Customers Into Brand EvangelistsStaying on top of customer comments, reviews and ratings in the new local social sphere is now an essential element of any online marketing and enlightened customer service strategy. Learn how to leverage the most popular local social platforms to transform everyday customers into lifelong evangelists.
| Analytics (B2B/B2C)Dashboards, Tools & New Metrics-2011 OutlookAs businesses move away from social media and towards social business understanding the impact thru reliable metrics is a huge opportunity on tap for 2011. Hear from the experts on what lies ahead, what the dashboard of 2011 is comprised of and what tools to use.
| Social Media/Mobile (B2C)The Geo-Local Tipping Point: Foursquare, Yelp, Gowalla-Maximizing the Check-InConsumers are "checking-in" all over the place. Learn best practices for tip messaging and promos to drive consumers in-store. It's time for small businesses, retailers and even BtoB folks to put this trend into real marketing practice. Hear from the folks doing it best and of course the mistakes they made along the way.
| Demand Generation (B2B)Pulling the Right Levers to Drive Revenue: How Taleo Uses Revenue Performance Management to Grow its Business Learn how to drive revenue most efficiently and without an extended team. This session will focus on Taleo's own successes and the three key steps paramount to driving revenue with your demand generation programs. It’s not always easy, but it is possible if you follow these steps.
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10:30AM | Affiliate (B2C)How to Build an Effective Affiliate Program Empowering affiliates to promote your product or service is the quickest way to permeate the web with your brand while only paying for the real sales and leads that come your way. This session will provide the knowledge and tools you need to not only get an affiliate program up and running but experience real success.
| Conversion (B2B/B2C)Decoding Customer Behavior Online The ultimate measure of customer experience has been the face-to-face conversation. What do you do when your customer prefers being online? This session provides insight into the nature of human behavior online drawing from scientific study to help in your overall website optimization efforts.
| Social/Email (B2B/B2C)Email: Dawn of a New Age It’s been quite a year in online marketing and email marketers will surely feel the implications in 2011 as social continues to explode alongside it the multichannel inbox, mobile’s establishment as a platform and then all things local. Hear from leading industry experts how to best position your email marketing for things to come.
| Integrated Marketing (B2C)The ATP World Tour: How to Ace Community and Drive Revenue Learn how The ATPWorldTour.com, an online destination for tennis fans and professionals optimized their web experience well beyond their site to other digital channels including email, mobile and social media to see increased customer acquisition and retention.
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11:30AM | Affiliate (B2C)Secrets to Performance-Based Advertising Hear from affiliate industry experts on the secrets to great offer campaigns. From designing an offer to landing page CRO to finding relevant traffic, find out what might be missing from your affiliate marketing efforts.
| SEO (B2B/B2C)Improving SEO Conversions Understanding Language -Related Ranking FactorsTake a deeper look into how keywords and the 'neighborhood' of words related to the topic can affect a page's ability to rank. The more you understand about this subject, the better armed you will be to write copy that appeals to readers, linkerati, and search bots alike.
| Social Media (B2B/B2C)The Open Graph: Socializing the Web, Beyond Facebook.com (And What you NEED to Know)When Facebook Open Graph was first announced, brands jumped at the opportunity to throw Like buttons on their sites--most of them, without really understanding the full functionality and potential of these social plugins. "Like" buttons have been implemented on over 2 million websites. Learn what makes Open Graph so powerful, what it means for your brand, website and social presence, how you get your organization to rally and what the possibilities are of tying social efforts off-Facebook with on-Facebook initiatives.
| Demand Gen(B2B)B2B Marketing Best Practices that Need to Die Demandbase interviewed CMOs, CTOs and even CEOs from the top B2B brands and agencies with one simple question: "Which B2B marketing best practices need to die?" This session will reveal their answers and take a deeper (and more educational) dive into how you can breathe new life into your marketing by leaving behind last year's best practices.
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12:30PM | Lunch Keynote: Marketing Lessons From the Grateful DeadCultural icon and American jam band, the Grateful Dead, adopted a controversial role in the music industry: Their business model was built on live concerts rather than album sales. As they nurtured an active and collaborative community, the Dead pioneered many social media and inbound marketing concepts that can be applied to businesses across all industries. Now, businesses can learn from what they do to generate sales and create community around their brands using inbound marketing. Based on his new book, Marketing Lessons From the Grateful Dead attendees will learn how to create a self-perpetuating marketing engine for their business utilizing social media marketing, content creation and thought leadership to attract passionate fans who will spread their ideas just like deadheads do for the Grateful Dead.
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1:45PM | Online Advertising (B2C)How Retargeting Helps You Reach Suspects & Prospects & Drive ResultsLearn how to connect with users outside of your website based on past interactions. Hear 7 tips on how to cost effectively extend your reach and drive significant results.
| Website Strategy (B2B)How Honeywell United to Create an Optimized Brand Experience Learn how Honeywell cut through the red tape of guessing and found what their users, stakeholders, and internal team members were ultimately asking for prior to website implementation. This process will seek to educate all attendees on proven ways to unify stakeholders, unify executives, and meet business objectives all the while achieving common goals.
| Social Media/Online Advertising (B2C)Practical Tips for Using YouTube to Make the Cash Register RingYouTube's ecommerce platform has expanded and many unlikely advertisers are seeing huge results through this channel. Learn how to leverage YouTube's call-to-action overlays and drive traffic to your own web site and landing pages.
| Content/Loyalty/Social (B2C/B2B)Integrating Offline with OnlineThrough real-life examples and both successes and failures learn how you can integrate your offline marketing efforts with your online strategies.
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2:45PM | BreakVendor Showcase Tutorials | |||
3:00PM | Analytics (B2B/B2C)Attribution & ROI Measurement: New Imperatives for Online MarketingWhile it is commonly understood that display and social media create demand at the top of the funnel, its impact is less understood. Learn how to see beyond the last click to measure the impact of display, search, email and social media.
| Conversion (B2B/B2C)Conversion Testing Best PracticesMarketers are beginning to understand the value of testing but still so few are doing so. This session will focus on building a testing environment within your org (beyond simply purchasing the platform) and best practices for the tests you will run.
| Mobile (B2C)Mobile Marketing with QR CodesLearn how to integrate QR (quick response) codes into your overall marketing. You will learn through examples from leading brands such as Calvin Klein, Fox and GAP how to use QR code promotions to make an impact on your bottom line.
| Online Advertising (B2C)Tips, Tricks & Pitfalls to Avoid in Your Retargeting Efforts As the number of online retailers using retargeting is expected to increase from less than 50% in 2010 to nearly 95% in 2011, the ability to avoid several key pitfalls and overcome the challenges related to appropriately attributing revenue and calculating lift (return) associated with retargeting efforts is essential.
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4:00PM
| Social/Email/Online Advertising (B2B/B2C)Compliance-Beyond CAN-SPAM Consumers are overwrought with privacy concerns and Capitol Hill is responding. New legislation such as Do Not Track set for vote on January 31st is taking root. Already Google, Microsoft and Yahoo! have adopted these new measures. This panel features legal perspective, and technology perspective as well as first hand account of how non-compliance is negatively impacting the brand marketer.
| Conversion (B2B/B2C)How to Build Instant Trust Online: The Four PillarsWebsites and landing pages face very real trust issues - they are a scary and uncertain unknown to most visitors. Before people will act or transact, their concerns and anxieties must be alleviated. But how can you do this online when you only have seconds to establish trust? Learn how to smooth the way to your online conversion goals.
| Social (B2B/B2C)Keeping Pace with Social Media
It’s no small feat keeping abreast of just one social media platform’s changes-aka Facebook but how do you maintain all programs across all channels? Leading Social Media experts weigh in…
| Local/Mobile/Social (B2B/B2C)The Local/Mobile/Social Convergence & What It Means to Your Business Location, location, location. All predictions regarding one’s own backyard are up and Facebook, Twitter, Google and mobile are key gamechangers in this movement. Hear from leading experts on what you need to do to localize before it’s too late.
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4:45PM | Keynote Panel: Leveraging Emerging TrendsHear from leading experts on how to best utilize up and coming marketing trends this year. From Direct Response and CRM Driven video, to mobile apps to iPads and viral technologies you will hear from those creating the curve, we all seek to stay ahead of.
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5:30PM | Cocktail Hour: Time to unwind and let OMS buy you a drink!
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7:00PM | Free Night in San Diego & Sponsored DinnersRequest a list of sponsors willing to buy you dinner or see what informal options are being held. | |||
