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Full Schedule | Venue | Registration & Pricing Details
OMS Day 1
February 08, 2011
| Time | Lead Generation & eCommerce | Website Optimization & Measurement | Social Media & Emerging Trends | Integrated Marketing & Strategy |
|---|---|---|---|---|
7:30AM | Registration | |||
8:30AM | Keynote: Social Media Heavyweights on What it Takes to Be Socialized Wondering what it takes to go viral?? How to have your product be the big hit on Facebook, LinkedIn and Twitter ? In this moderated session you will hear from leading expert, Mario Sundar on what it takes.
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9:30AM | Coffee BreakVendor Showcase Tutorials | |||
9:55AM | Search Marketing (B2B/B2C)SEO vs. Paid Search: Balancing the two to raise the total tideThe acceptance of search in the marketplace is now common – the vast majority of companies have programs and vendors, some have brought on in-house resources, and it’s rare to see a company not utilizing the medium. As marketing managers its easy rest on our laurels and believe that the industry is fully realized. But is it? Hear from both natural and paid search experts as they discuss innovation in the discipline, both operationally and tactically, and provide guidance on where opportunity exists for companies to expand their search reach and bring additional return to the bottom line.
| Conversion (B2B/B2C)All Online Interactions Are Social Interactions People expect their interactions with technology to act a lot like their interactions with other people. Learn how to engineer engaging online interactions by understanding how people expect engagement to be initiated, when to stop "talking", how to keep the conversation going, when is too soon to ask for personal info., what people expect for response times and more.
| Social Media (B2C)Web 3.0-the Wave that Follows Social: the marketing app adoptionWeb 3.0 is here. Gain insights into building a strategy that supports the marketing app adoption, understand the shift to marketing using applications, and how that will change marketing.
| Social Media/Local/Content/Lead Nurturing (B2B/B2C)Reinvest: Marketing & SalesThis session explores insights and findings on the last few years of social business and digital marketing, and then sets out a few potential roadmaps for 2011. Covering the rise of local and location-based strategies, the continued push into mobile devices (beyond the phones and into tablets), content marketing and lead nurturing, the integration of real-time marketing into other digital channels, improved email marketing techniques and enhancements, emerging trends in analytics and measurement, and an exploration of your next marketing hire: the data/tech specialist. 2011 is a big year. Are you ready?
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11:00AM | Demand Generation (B2B)The Key Elements of a Successful, Modern Demand Generation Plan Learn how to craft an effective Demand Generation strategy using the key elements of people, process and technology with the end game of making a revenue impact.
| Analytics (B2B)Integrating Web Analytics & CRM Web Analytics is great at helping B2B companies see what happens before a visitor becomes a lead. CRM systems are great at knowing what happens before a lead becomes a customer. Find out what happens when your sales team can connect the dots between these two systems. This session will detail how Web Analytics and CRM systems can be integrated to move marketing analytics from the server room to the Board Room where data is increasingly viewed as a strategic part of business initiatives instead of a reporting afterthought.
| Social Media/WOM (B2C)WOM: Practices & Precautions Learn from leading brand giants how to successfully develop, implement and measure WOM campaigns. You will hear first hand tips and tactics to get started and key learnings for ongoing prosperity.
| Content/PR (B2B/B2C)Will It Blend-The Convergence of Marketing & Public Relations Content today is opportunity and currency. The challenge we now face is to break down barriers and silos in the corporate world. Learn tips on how to distribute content to reach audiences more effectively, more targeted, and through multiple channels?
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12:00PM | Lunch Keynote: How Marketo Reached 850 Customers in Less Than 3 YearsWith more than 850 new customers in less than 3 years, Marketo is growing as fast (or faster) as Salesforce, Success Factors, or Omniture -- but at half the investment. Join Jon Miller, co-founder of Marketo, as he shares a hand-on case study about how the company has unlocked growth and sales productivity by embracing Customer 2.0, content marketing, and marketing automation. You will leave with an understanding of which marketing programs work best today, and which behaviors really indicate a prospect is ready to buy, in addition to tips and tricks for forecasting and proving marketing's impact on revenue, and how to implement a lead nurturing and lead scoring at your organization.
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1:10PM | Social Media (B2B/B2C)Using Social Media Marketing to Drive New Customer AcquisitionLearn innovative ways companies are using social media channels to reach new customers at critical moments when these prospects are online and searching for answers and solutions.
| Content Marketing (B2B/B2C)The 5 Principles of Conversion Content MarketingLearn how to apply conversion rate optimization best practices to your existing content marketing pieces to create more seducible moments to nudge a consumer toward your funnel.
| Email/Search/ | SEO, Usability, Analytics (B2B/B2C)Integrated Disciplines: Using SEO, Usability and Analytics for Amazing ResultsBy developing usability and analytics skills alongside SEO, a marketer can effectively evaluate and develop reports with data to show the reasoning
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2:15PM | Afternoon BreakVendor Showcase Tutorials | |||
2:40PM | Demand Generation (B2B)The Role of Marketing Has Changed Forever: The impact of new technologies on buyer behaviorJoin us for this panel as we delve into the new technologies such as mobile, marketing automation and social media and discuss what’s working, how or what’s not working. In addition, this panel will focus on what all this means to the prospect and how this is changing the role of marketing.
| Analytics (B2B)The Future of Marketing: Cisco on "ICE"-Insight-base Consumer EngagementAs marketing professionals we are in the midst of an industry revolution based on 3 tenets, 1) the internet, (web in particular) has become the primary communications platform of our time 2) when using this platform, we (including our customers) leave behind a rich digital footprint 3) this footprint is easily mined for insights that can lead to accelerated, deeper engagements with customers & prospects As marketers, we are faced with the most significant opportunity for progress in the history of our industry. How do we best take advantage of this opportunity?
| Social Media (B2C)Facebook Apps: Beyond the Status UpdateExplore how custom Facebook applications have a higher propensity to drive traffic from Facebook to desired web properties (i.e. your website), how customization leads to higher tab views (compared to the wall) and how a new class of applications that enable comments and sharing can be tracked against "out-of-the-box" Facebook functionality to demonstrate value and visitor satisfaction.
| Demand Generation (B2B)High-Impact Webinar Demand Generation: Get the right eyeballs, and lots of them to your webinar Learn best practices for driving the right audience, through the right messaging to your webinars. See step-by-step how to increase event registration and retention to make your webinars greater lead gen tools.
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3:45PM |
Analytics (B2C) Leveraging Analytics to Achieve One-to-One Merchandising
Learn how Motorcycle Superstore is a pioneer amongst ecommerce retailers in their ability to create one-to-one merchandising opportunities in multiple locations throughout the conversion process. You'll hear the strategy they deploy and methods to remarket products viewed and abandoned in the shopping cart, content syndication for dynamic, data-driven merchandising capabilities and overall behavioral based recommendations for onsite, email and display ad merchandising.
| Usability/Social Media (B2B)How User Experience & SEO Work TogetherSEO and User Experience are often thought of as being at odds with one another. But in reality, especially with the recent developments of 2010, they have never been more intertwined. We will explain why, and give you some cutting edge tactics that will help you optimize your online presence from a SEO and Usability perspective at the same time.
| Mobile (B2C)Let's Get Moving: Media in the Mobile EraMobile interactivity is NOT just the Web without wires. It’s a new world of content, services, and consumer experiences, and if you thought the PC-based Web changed the world, you haven’t seen anything yet. What’s working? What’s coming? This expert panel of members of the Interactive Advertising Bureau’s Mobile Committee will fill you in.
| CRM/Search/ |
4:50PM | Keynote Panel: Big Brands in the Hot SeatOMS is known for its "big brands" panel so what better way to kick off the event. Join us to get the inside scoop on how the world's biggest brands are driving success on the web. There will be ample opportunity to get your questions answered. • Moderator: Aaron Kahlow, CEO, Online Marketing Connect | |||
5:30PM | OMC Cocktail Reception - Sponsored by CompeteIf OMS is known for anything beyond its education standards, it’s how to have some fun. Join your marketing peers as the sun sets over Downtown San Diego for Margaritas, Mojitos, Martini’s (beer and wine too). Guaranteed enjoyment or money back! | |||
7:30PM | Exclusive Peer Networking DinnerEnjoy a fully catered four-star dinner amongst your peers. This will be your first opportunity to be matched with relevant peers (by industry and job title) and will offer you the unique chance to forge new meaningful relationships of learning and collaboration. This event is open only for attendees who registered for this special dinner event. | |||
