#OMS12
Morris Martin
Sr. Market Research Manager, Microsoft Advertising Institute
As an analyst for one of the leading digital marketing analytics groups, Morris is responsible for advanced analytics research for many of the industry's leading advertisers and agencies. Morris has served as a strategy liaison for market leaders and has conducted research in creative and media optimization including cross channel synergy and conversion attribution analysis. He has also served on various IAB-sponsored committees to ensure industry-wide data integrity and assist in cookie education initiatives.
Morris teaches Getting Credit for Your Impressions: Understanding and Using Attribution Models.
Presentations
Online Marketing Virtual Summit
- Getting Credit for Your Impressions: Understanding and Using Attribution Models
05/27: Virtual
