Minneapolis Tactics & Execution Workshop Track
June 6, 2011
Featuring Four Workshops Covering Tactics & Execution in Online Marketing
The Tactics & Execution workshops track is designed especially for marketers who have already mastered the basics. This workshop track provides actionable lessons on how to improve online marketing efforts via vehicles you are likely not already employing. You will learn how to maximize your Twitter presence to drive traffic, create shareable content, optimize your user experience and even predict outcomes.
This workshop is designed for marketers who are ready to go beyond the basics and execute on specific tactical "action plans".
You can combine workshops from this track with workshops from other tracks to build your own custom Boot Camp!
- A step-by-step approach data integration
- Tips for improving your implementation process
- How to develop an Analytics roadmap for your business
- How to approach data analysis for web, social & mobile
- How to build your community following
- How to refine your engagement strategy
- How to optimize tweets for greater marketing impact
- How to set benchmarks and measure your interaction
- A white paper, eBook, or other content offer that people will be (or are) able to download from your site (in exchange for their name and email).
- An eager willingness to get your hands dirty and get some work done!
- Content Marketing Development Process
- Developing Our Core Pillars Of Content Marketing
- Examining The Social Web channels For Content
- Brand Management - Disaster Recovery On the Social Web
- Making It Real - Turning Process Into Measurable Results
| Time | Tactics & Execution |
|---|---|
8:15AM - 10:15AM |
Workshop 1: Analytics: Know Your Visitors with Smart Implementation & OptimizationInstructor: Jennifer Veesenmeyer, COO, StratigentWhere are you on the analytics maturity curve? The purpose of this training is to help you generate ideas you can take back to the office to begin to advance your own program. Featuring real-life examples of how companies are leveraging analytics, in 2 hours we will cover analytics integration, how to properly complete an effective implementation and how to segment the data for analysis. By the end of this workshop, you will have a firm grasp on where to go next with your organization's program. You will learn: |
10:30AM - 12:30PM |
Workshop 2: Advanced Twitter Tactics for Marketing SuccessInstructor: Jennifer Kane, Social Marketing & PR, Kane Consulting (@JenKaneCo) With nearly 200 million profiles, posting 110 million tweets per day; Twitter is one of the fastest growing social media platforms on the Internet and a continually evolving tool for marketing. But how can your business achieve success simply by “tweeting?” This session will take your Twitter education to the next level and move beyond the basics. You’ll learn how to refine your strategic use of this tool -- from optimizing your tweets, to building a community of influencers, to measuring your engagement – in order to help your business achieve more tangible, measureable results. This workshop will cover: |
12:30PM - 1:00PM |
Lunch |
1:15PM - 3:15PM |
Workshop 3: Lead Nurturing That You And Your Leads Will LoveInstructor: Kim Albee, President, Genoo (@kimalbee)A hands on workshop that will guide you through the creation of a personalized lead nurturing sequence, customized to your content. Get your hands wet, and learn an approach to developing and implementing a lead nurturing sequence that is personalized to your lead’s interests. At the end of the session, you will understand how to create a personalized lead nurturing sequence, and how to implement it into your online marketing strategy. Bring to the session: |
3:30PM - 5:30PM |
Workshop 4: Video Marketing: A Strategy for the Social WebInstructor: Casey Zeman, CEO, CaseyZemanOnline.com & Author, YouTube Revealed (@YouTubeJedi) Content marketing is now a strategic initiative. And, in a world where every brand is a conversation on the social web - we've got to make sure we're delivering our content marketing to the right people, at the right time and through the right channel. Achieving results and managing brands on the Social Web means a new mindset for most marketing organizations. It's a strategic process that starts well before the first word is written, and continues well after the visitors click on the link. This 2-hour training is designed to educate and empower you to develop your Content Marketing Strategy for the Social Web. We focus on the REAL world of the social web - and getting beyond the buzz and into reality. |
