milwaukeeMilwaukee
All sessions and content are NEW. There will be absolutely NO repeat sessions from past OMS events even if a few speakers are the same.
Agenda
| 8:00 - 8:30 | Registration & Coffee | |
| 8:30 - 9:25 |
Morning Keynote: The State of Marketing in a Web 2.0 World How Social Media, Search, Email, Analytics and Your Website are effecting the ROI of all marketing efforts and the insight into strategies that will lead to success in 2009.
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| 9:25 - 9:45 | Break | |
| Track 1 | Track 2 | |
| 9:45 - 10:55 |
Complete Website Strategy
How to Plan and Execute Web Site Strategy in a ever-changing marketing environment. Understand how the Fortune 500 are tackling the monumental change of a web centric marketing orgainzation and learn what worked and what did not.
Michael Weisfeld, Senior Web Strategist, BusinessOnline |
Multi-Channel and Metrics
What Measurable Contribution Is Marketing Making to the Company? Research and practical guidance from a the world�s leading marketers and how they measure results successfully to drive change and ROI.
Jeff Pedowitz, President and CEO & Debbie Qaqish, Principal, The Pedowitz Group |
| 10:55 - 12:00 |
Customer Life-Cycle & Loyalty Marketing
5 Great Ways to Build The Kind of Loyalty That Will Blow Out Your Bottom Line Do you want to delight your subscribers and please your CFO at the same time? Then it's time for you to learn the secrets of creating great subscriber experiences and dispel all the myths that may be causing you to miss out on valuable opportunities to create lifetime relationships with your subscribers.
Stephanie Miller, Global Marketing Catalyst, Return Path |
Social Media Strategies
The Marketer's Guide to Social Media How are the most successful marketers using on-site and off-site social media to build traffic and brand awareness. Foundational learnings for all looking to leverage social media.
Bill Baird, CEO, Baird Direct |
| 12:00 - 1:15 | Lunch | |
| 1:15 - 2:20 |
Analytics & User Experience
Creating Metrics, Dashboards and Segmentation plans that offer real value to the organization. Learn from real world case studies of leading brands on how they are taking their web analytic strategy to the next level.
Bill Bruno, Principal, Stratigent |
Email Marketing
Email Marketing Boot Camp Learn successful tactics for increasing your ROI and engaging your customers at this impactful email marketing boot camp. Included in the discussion is organic list growth, creating relevant and timely messages, utilizing automation, & remailing.
Sally Lowery, Online Marketing Manager, Bronto Software |
| 2:25 - 3:30 |
Online Planning and Strategy
Building a Business Case: Measuring and Communicating ROI to Upper Management and how to sell them on the importance of the web.
Steve Latham, CEO, Spur Digital |
Search Engine Marketing
Organic Search Strategies 2008/2009: Practical strategies you can implement today to drive improvements in your organic search campaigns.
Shane Fell, TopFloor Technologies |
| 3:30 - 4:35 |
Big Brands, Big Plans Keynote Panel: Get the inside scoop on how leading brands are driving success through social media, SEO, Websites, and Testing, and apply the principals to your own initiatives. Panelist include: - Greg Wilkinson, CEO, GrowthPoint - Bill Finn, President, Finn Digital - Kevin Espinosa, eMarketing Director, Caterpillar - Josefina Mendez, Strategic Account Executive - Midwest, Business.com |
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| 4:45 |
Happy Hour: Networking & Book Give Away Have a Drink on OMS, avoid the traffic and get to know your fellow local marketing colleagues over a margarita, martini or cold beer. This is always the highlight of the event... Also, stick around for the "Groundswell" book and Free Future OMS Passes GIVE AWAY. |
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| 6:30 |
OMS Community Dinner Special OMS Community dinner party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer (no cost). Email: AaronK@BusinessOL.com for an invitation and details. |
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Event Pricing
| OMS Event Pricing | |||
| City | Earlybird Price | Earlybird Expires | Regular Price |
| July 15 - Milwaukee | $175.50 | July 3, 2008 | $195.00 |
| July 16 - New Jersey | $175.50 | July 3, 2008 | $195.00 |
| July 17 - Chicago | $175.50 | July 3, 2008 | $195.00 |
| July 23 - Boston | $175.50 | July 3, 2008 | $195.00 |
| July 29 - Houston | $175.50 | July 8, 2008 | $195.00 |
| July 31 - San Jose | $175.50 | July 10, 2008 | $195.00 |
| August 5 - Portland | $175.50 | July 15, 2008 | $195.00 |
| August 7 - Seattle | $175.50 | July 17, 2008 | $195.00 |
| August 12 - Atlanta | $175.50 | July 22, 2008 | $195.00 |
| August 14 - Denver | $175.50 | July 24, 2008 | $195.00 |
| September 25 - San Diego | $175.50 | September 4, 2008 | $195.00 |
Venue
Sheraton Milwaukee Brookfield Hotel
375 South Moorland Road
Brookfield , Wisconsin 53005
Phone: (262) 786-1100
From business to pleasure, the Sheraton Milwaukee Brookfield Hotel lets you enjoy the best of both worlds. Downtown nightlife and area shopping at the adjacent Brookfield Square Mall are right outside our doors thanks to our prime location in beautiful Brookfield.
Just a complimentary shuttle ride away from General Mitchell International (MKE). Please contact the hotel to schedule a pick-up. Bordering I-94 and offering complimentary guest parking, the Sheraton Milwaukee Brookfield Hotel is also convenient for drivers.
Stay connected with complimentary wireless Internet access in the lobby, restaurant, and bar areas.
Milwaukee Sponsors
