#OMS12

Mike Proulx

Senior Vice President, Digital Strategy, Hill Holliday

Mike Proulx leads Hill Holliday's Digital Strategy team and works across the agency's client portfolio (with brands including T.J. Maxx, Marshalls, Chili's, US Trust, Novartis, Liberty Mutual, and Dunkin' Donuts) to help conceive marketing programs that cross digital channels, integrate with offline media, and push interactive innovation. Given this, Mike's team is comprised of individuals who specialize in social and emerging media with a constant eye towards 360 degree marketing integration.

Before Hill Holliday, Mike was Vice President of Social Media at Digital Influence Group leading client teams for IBM, Alcatel-Lucent, and Cook Medical. In 2000, Mike started-up and operated the Boston office of NYC-based Thoughtbubble Productions where he produced rich media websites to promote movies and TV shows. His clients included Warner Brothers, Columbia Tri-Star, and American Movie Classics (AMC).

Mike holds a BA in Business Administration/Marketing from the University of New Hampshire and an MS in Computer Information Systems from the McCallum Graduate School of Business at Bentley College.

Recently published in Bloomberg Business Week, Mike has a passionate interest in media convergence, cross-channel integration, and brand democratization. You can follow Mike on Twitter at or subscribe to his blog.

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Presentations

OMS 2010 Regional 23-City Tour

  • "Let's Get Social & Why": How-to Use the Web for Social Campaigns
    07/07: Boston

Enabling People and Organizations to Harness the Transformative Power of Technology