#OMS12
Mike Barton
Marketing Manager, Adobe
Mike has worked in the Omniture business unit of Adobe Systems for 4 years as a manager on the content development team. In that time, he has been key in developing the display media, email, website visitor, social media, and nurture programs content. He has been instrumental in the testing strategy and execution, helping optimize leads generated through leadership and product-focused content as well. Mike graduated with a Masters degree in Integrated Marketing Communication from Northwestern University, and has a Bachelors degree in Advertising and Marketing from Brigham Young University. In his free time, Mike is a triathlete and likes to train in the mountains of the Salt Lake valley.
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Presentations
OMS 2011 International Tour
- Marketing ‘Inception’: Creating, Delivering & Measuring Relevant Content That Lets Your Product Sell Itself
07/25: OMS & Integrated Marketing Technology Expo in Chicago - The Untapped Conversion Potential of Your Web Traffic
06/13: Los Angeles
