Michael Metz
Sr. Director of Web Marketing and Strategy, Cisco
Metz is Senior Director of Web Marketing and Strategy at Cisco. With a team of over a hundred and twenty web professionals he’s responsible for the company’s marketing strategy on the worldwide web. This includes editorial, search engine optimization, user experience, design, publishing, analytics, mobile and governance.
Cisco.com is the primary hub for the company’s marketing activities. “Drive to web” is the Cisco marketing mantra. As resources have become tighter, marketing on the web has proven to be the most economical and effective way to reach customers and prospects.
The corporate site has won numerous awards for implementation of community, video, mobile, user-generated content, conversation, collaboration, personalization, global localization, and web 2.0 technologies. Site IQ consistently ranks Cisco.com as one of the top B2B sites. Byte Level Research ranked the site third only to Google and Wikipedia in global impact.
Mr. Metz is a 25-year veteran of the computer industry, focused on the application of technology to learning and performance. Prior to joining Cisco Mr. Metz was employed at Apple Computer for ten years in a variety of sales and marketing positions.
He's an alumnus of the University of Illinois at Champaign-Urbana, with graduate work in Instructional Technology at Governor's University in Chicago Illinois.
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Presentations
2011 Annual Schedule
- Analytics (B2B)
02/08: OMS Day 1
Online Marketing Summit 2009
- Beyond Web 2.0: The Next Era of Cisco.com
02/05: Day 1
OMS 2011 International Tour
- Introduction: The State of Social Media
07/25: OMS & Integrated Marketing Technology Expo in Chicago
