Michael Becker
North America Managing Director, Mobile Marketing Association
Michael Becker is a mobile marketing industry leader, entrepreneur, volunteer and academic. He founded and most recently held the position of VP Mobile Strategies at an industry-leading mobile marketing solutions provider, iLoop Mobile, which earned the 2007 MMA Innovation of the Year Award.
Prior to assuming the role of Manager Director of North America, Becker served on the MMA Global Board of Directors and the MMA North American Board of Directors. He founded and co-chaired MMA’s Academic Outreach Committee and the MMA International Journal of Mobile Marketing. He serves on the dotMobi Mobile Advisory Group Steering Committee and Direct Marketing Association’s Annual Programming Advisory and Mobile councils.
Becker is a contributing author to Mobile Internet for Dummies and Reinventing Direct Marketing, co-author of Web Marketing All-in-One For Dummies, and Mobile Marketing for Dummies. Additionally, he has authored over 60 articles on mobile marketing and speaks frequently on the topic.
Follow Michael Becker
- Visit Michael Becker's Company, Mobile Marketing Association
Presentations
Online Marketing Virtual Summit
- Mobile Marketing: Integrating Mobile Apps into Campaigns
05/27: Virtual
