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Matthias Bettag
VP, Analytics (Europe), Semphonic
Matthias is Vice President of Analytics, Europe at Semphonic. Bettag, a noted expert in all aspects of digital analytics from websites to SEM to mobile to social media, is the head of Semphonic's European operations. He has almost a decade supporting enterprise level clients with a wide range of technologies.
Since joining Semphonic in 2012, Bettag has led the company's European practice enabling Semphonic to provide its global resources locally in Europe. Bettag is a certified web analyst and an active member of the WAA.
Prior to joining Semphonic, Bettag worked with Bayer, Schering-Deutschland GmbH, Parexel Berlin, and Deutsche Telekom. Bettag received a degree in computer science at the university of applied sciences in Berlin.
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