Matthew Yorke
President, Strategic Marketing Services, IDG Communications
Matthew Yorke is president, Strategic Marketing Services, for IDG's media and event companies in the US. He was promoted to senior vice president, IDG Corporate Sales in 2007 and became president when Corporate Sales was renamed Strategic Marketing Services in 2009. He is responsible for maintaining client and ad agency relationships with IDG's largest technology vendor customers. One customer, AMD, won a Media Industry Newsletter's (Min) Best of Web award in 2008. In addition to major accounts responsibility, Yorke leads marketing and communications programs and IDG Amplify services designed to help marketers reach prospects via social media.
Yorke represents IDG on the Google Publishers Advisory Council and serves on the Board of Directors of BPA, an organization that provides business and consumer media audits for media companies and advertisers in more than 25 countries.
Yorke relocated to the US from IDG Britain in 2004 to accept a promotion to vice president, Corporate Sales. In Britain, he served as senior vice president of business development worldwide in IDG Global Solutions. Yorke was directly responsible for representing IDG to clients and prospects internationally to develop innovative, integrated marketing programs for clients across IDG print and online media. One such program was voted by M&M Europe as best ICT campaign. He joined IDG Global Solutions in 1999 as business development director for Europe, Middle East and Africa.
Yorke has worked in various sales and marketing roles for the past 15 years and is a qualified attorney (Grays Inn, London).
Presentations
Online Marketing Summit 2010
- Keynote Panel: The Future of Publishing, Advertising and All Things Online
02/24: OMS Day 2
OMS 2010 Regional 23-City Tour
