Malcolm Faulds
Sr. Vice President, Marketing, BzzAgent
As SVP of Marketing, Malcolm Faulds is responsible for building awareness of BzzAgent’s social media and word-of-mouth offerings. Malcolm brings 16 years of marketing experience to this position. Prior to BzzAgent, Malcolm was the director of E-Marketing for Valassis, where his team developed analytically driven loyalty and social marketing programs for clients like IKEA, Genzyme, CareerBuilder, and others. Malcolm also spent 5 years with Euro RSCG where he ran the global online marketing account for Symantec, developing acquisition and loyalty programs for both B2B and B2C audiences in North America, Europe, and APAC. At the dawn of Internet marketing Malcolm worked with pioneering interactive agency THINK New Ideas, managing programs for Proctor & Gamble’s Millstone and Tampax brands, as well as Rockport shoes. Malcolm started his online marketing career by working with Seth Godin at Yoyodyne Entertainment, developing some of the world’s first online promotions.
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Presentations
OMS 2011 International Tour
- Keynote Panel: Social Media "hotseat"
07/14: Boston
