Level 2 Track: Social Media Integration & Execution
Pre-Conference Training & Certification Day
Monday, February 22: $749
Training Day Overview | Level 1 Track | Level 2 Track
Level 2 Track: Social Media Integration & Execution Overview
Learn a step-by-step process of how to execute & integrate Social Media with your marketing mix. Real world case studies and best practice lessons will teach you how to plan for and incorporate social media strategies and tactics into your business for maximum impact. You will learn how to answer these key Social Media questions:
- What metrics are used to measure Social Media efficacy and how do you measure them?
- How do you integrate Social Media into the marketing mix? Where does it fit? What role does it play in your marketing campaigns?
- How do you “lurk and listen” before diving in? What tools and techniques are available? What do you do with the information you collect?
- Who should participate in Social Media from your company and under what guidelines?
- How do you build a strategy for Twitter, Facebook, and LinkedIn? How do you incorporate content, syndication, promotion, success metrics, and the latest in tools and resources?
- How should you approach opportunities offered by other social media sites such as YouTube, Flickr, Delicious?
Whether you want to acquire new social media skills, round out your knowledge, or increase your organization’s marketing effectiveness through social media, the Social Media track can help you achieve your goal.
Who is it for?
You’ll find the Social Media Integration & Execution track beneficial if you:
- Are expected to effectively incorporate social media into your company’s marketing mix
- Need to get up to speed on the very latest proven social media strategies and tactics
- Recognize the power of social media and want to incorporate it in your business
Certification
Attendees of the Social Media track will earn 5 credits towards Level 2 certification with the Online Marketing Institute. In addition, attendees will be eligible to complete their certification with the Institute for a discounted price of $399. This option enables attendees to: access the full online Level 2: Social Media course catalogue offered by the Institute, complete the entire Level 2: Social Media Certification Program curriculum, and obtain a formal certificate from the Institute.
Today's Takeaways
You’ll leave today’s workshop with a thorough knowledge of social media and how you can immediately get started in launching social media initiatives for your business. You’ll be receiving both printouts of today’s lessons for note-taking as well as electronic versions for quick reference as you bring today’s lessons into your workplace. You’ll also be halfway through the OMI Level 2: Social Media Integration and Execution certification program.
Register Now
