Level 1 Track: Essentials of Online Marketing

Pre-Conference Training & Certification Day
Monday, February 22: $749

Certification Details | Level 1 Track | Level 2 Track

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Level 1 Track: Essentials of Online Marketing Overview

Get an overview with courses on online marketing strategy, search marketing, email marketing, analytics and emerging trends in social media and other innovative technologies. You’ll learn from some of the best in the business – leading professionals and practitioners with the marketing acumen and teaching experience to provide both a theoretical foundation and practical training.

Whether you want to acquire new skills, round out your knowledge, or increase your organization’s marketing effectiveness, the Essentials of Online Marketing track can help you achieve your goal.

Who is it for?

You’ll find the Essentials Training & Certification track beneficial if you:

  • Have recently been promoted and are expected to have online marketing skills
  • Need online marketing skills for career advancement
  • Recognize the power of online marketing and want to incorporate it in your business
  • Have work experience or training in traditional marketing and want to round out your knowledge

Certification

Attendees of the Essentials track will earn 5 credits towards Level 1 certification with the Online Marketing Institute. In addition, attendees will be eligible to complete their certification with the Institute for a discounted price of $199. This option enables attendees to: access the full online Level 1 course catalogue offered by the Institute, complete the entire Level 1 Certification Program curriculum, and obtain a formal certificate from the Institute.

Today's Takeaways

You’ll leave today’s workshop with a solid foundational knowledge of the key components of online marketing.  You’ll be receiving both printouts of today’s lessons for note-taking as well as electronic versions for quick reference as you bring today’s lessons into your workplace.  You’ll also be halfway through the OMI Level 1 Essentials of Online Marketing certification program.

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