Laura Patterson
President, VisionEdge Marketing
Laura Patterson’s marketing and sales career spans over 30 years having worked for both large public companies such as State Farm and Motorola and as well as start-ups. In 1999 she co-founded VisionEdge Marketing (www.visionedgemarketing.com), a data-driven metrics based strategic and product marketing company that specializes in improving marketing performance and helping organizations create a competitive advantage designed to attract, secure and retain profitable customers.
The company’s customers span the globe and include well-known firms such as Adobe, Briggs and Stratton, Freescale, Howden Buffalo, ING, LexisNexis, Tektronix, TransUnion, TUV, and Southwest Airlines and smaller organizations in the computing, software, networking, medical device, life science, IT security, logistics/supply chain management, manufacturing, transportation, financial and professional services industries.
Author of dozens of published marketing and branding articles and the books Gone Fishin' and Measure What Matters and the recently published Metrics in Action: Creating Performance-Driven Organizations, Laura has served on several non-profit boards, provided programming for professional organizations such as the ANA and BMA and has served as a guest lecturer at various universities, including the University of Texas at Austin, Purdue University, Tuck’s Business School at Dartmouth College, and Stanford University. She serves on the Advisory Board for the CMO Council’s Marketing Supply Chain Institute and the Founder’s Council for the Digital Marketing Community. Laura earned her B.A from Truman State University and her Master’s at the University of South Florida.
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Presentations
Schedule
- Measuring Beyond the Lead to Drive Revenue
02/07: OMS Day 1
