#OMS12

Laura Laney

Sr. Marketing Manager, Demand Programs, Adobe

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Laura Laney is Senior Marketing Manager of Demand Programs at the Omniture Business Unit, Adobe Systems Incorporated. In this role, Ms. Laney is responsible for the messaging and demand generation of Omniture’s Online Analytics products as well as the Online Marketing Suite. She brings more than 10 years of general management, marketing, and operational experience to her role at Adobe.

Before Omniture, she led operations for the Processing and Workshop Departments at InvesTools (acquired by TD Ameritrade), and held business analyst and quality management roles at InvesTools and Sears Corporation respectively. Laura holds a bachelor’s degree in Business Management from Utah Valley University (UVU), and is currently pursuing an MBA degree from Utah State University (USU).

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Presentations

OMS 2011 International Tour

  • Achieving & Measuring Integrated Demand Marketing: The 7 Key Factors of a Named Account Marketing Plan
    08/11: Phoenix
    06/15: Phoenix

Enabling People and Organizations to Harness the Transformative Power of Technology