Lara Conn
Sr. MRM Analyst, AAA
Lara Conn has been with AAA for over 14 years in a variety of positions, rarely doing what she was actually hired to do. Lara's background is actually in market research and statistics but her positions at AAA have had her in automotive marketing, commercial roadside assistance, and ultimately email marketing. Lara fell into email marketing quite by accident four years ago. After being hired as a database analyst on her first day she was asked, "Do you want to be our email person?" Since that time Lara has led AAA during three email provider transitions.
Lara works with AAA's clubs across the US and Canada on the over 300 million emails sent each year across a wide variety of topics. Additionally Lara works with clubs to integrate email data into MRM systems to provide better targeting and more successful results. AAA's next big projects are implementing a custom-built preference center to allow members to provide mail/phone/email preferences in one place, as well as launching SMS updates for AAA events. Lara is a lifelong resident of Central Florida and currently resides in Winter Park.
Follow Lara Conn
- Visit Lara Conn's Company, AAA
Presentations
OMS 2010 Regional 23-City Tour
- Afternoon Keynote: Privacy, Trust, Mobile, Social, Local, and Emerging Trends
08/03: Orlando
