1:1 Labs at OMS
Tuesday and Wednesday
9:30 AM—5:30 PM
Sapphire North Foyer
| Hosted by |  |
One-on-one interactive labs are unique to Online Marketing Summit. All attendees have the opportunity to receive personalized consultations with experts in usability, web analytics, search engine optimization and more -- for free. This is a unique chance for you to take back tangible "To Do's" that can immediately and positively impact your business. Schedule your personal appointment directly after the morning keynotes on Tuesday and Wednesday or contact them online. See individual participating company descriptions for contact information or register here to view all of the labs.
| Company | Table |
| Hoovers (Dun & Bradstreet) | 1 |
| Eloqua | 2 |
| NordicClick | 3 |
| WiderFunnel | 4 |
| Infusionsoft | 5 |
| Treehouse Interactive | 6 |
| SiteTuners | 7 |
| Silverpop | 8 |
| Business Online | 9 |
Lab Descriptions and Contact Information
Business Online
As an OMS attendee you may qualify for a limited number of 1-on-1 Lab sessions with a Digital Marketing Expert from BusinessOnline. Our team has helped organizations such as American Red Cross, HP, NetApp, Intel and Cisco drive engagement and results. Register online at www.businessol.com/2012-labs for a Customer Intelligence, SEO, and/or Integrated Marketing Lab.
Contact: Stewart Gordon, stewart.gordon@businessol.com
Eloqua
Eloqua helps clients dramatically accelerate revenue growth and provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on earth. Take time during Online Marketing Summit 2012 to meet with a member of the Eloqua team one-on-one to learn how Eloqua can help you get the right leads to sales, nurture leads automatically and easily execute campaigns. Also, see a demo of Eloqua's Social Suite, a set of social apps integrated seamlessly into the Eloqua marketing automation platform and the Eloqua AppCloud, a first-of-its-kind online marketplace for B2B marketing applications.
Contact: Laura Vogel, laura.vogel@Eloqua.com
Hoovers (Dun & Bradstreet)
Join us for the Hoover's 1:1 LAB at OMS. Learn about the latest trends and best practices in database marketing, including a sneak peek into the innovations Hoover's will bring to market in 2012. Join our Senior Product Marketing Manager, Lucas Rotondo, for a discussion of how to leverage data to target more effectively, create precise messaging, and reduce wasted time and effort in your campaigns. Get a hands-on look at your target market and best prospects. Sign up now for your chance to win a Kindle Fire!
Contact: Rolando Ramirez, rramirez@hoovers.com
Infusionsoft: Small Business Marketing Lab
Infusionsoft understands the unique needs of small businesses better than anyone. Today, more than 8,000 small businesses worldwide rely on Infusionsoft's all-in-one sales and marketing software to get more customers, grow sales and save time. Infusionsoft is committed to helping small businesses succeed through ongoing education and specialized coaching services. If you're a small business looking to systemize, integrate and scale your marketing, you should connect one-on-one with an Infusionsoft small business coach at the Online Marketing Summit during one of the interactive labs.
Contact: joseph.manna@infusionsoft.com
NordicClick: Email Marketing Lab
Email remains one of the most effective marketing platforms from an ROI standpoint. Come pick the brain of an industry veteran if you have questions about strategy, automation, targeting, segmentation, or even just basic questions about deliverability and creative best practices. Sara Chapman of NordicClick Interactive has extensive experience on both the agency and client side of marketing. She understands the benefits, rewards, as well as risks of leveraging email. She'll be available to share her expertise and provide candid advice you can take back with you to optimize your email efforts.
Contact: Charlene@nordicclick.com
SiteTuners: Landing Page Reviews
Want better ROI from your online marketing? Let the conversion experts from SiteTuners review your website landing page for conversion leaks. Anyone who has seen Tim Ash do his Live Landing Page reviews knows how many great tips you'll get during a single 15 minute session. Your landing page review will cover visual design, information architecture, content and call to action. Stop spending money on traffic acquisition and start converting more visitors into buyers!
Contact: sitetuners.com/services/oms-labs/
Silverpop
Landing Pages and Webforms are often the first place that you have to interact with your potential buyer. In this lab, we will review your landing pages and web forms to make sure you are incorporating Best Practices to ensure maximum offer acceptance and optimal return on the data collected. We'll coach you on techniques such as Progressive Forms, Social Sign-in, Lead Source Coding, Hidden Fields, and optimal landing page design considerations. You'll go home from OMS with a targeted list of action items that will boost your demand generation efforts and increase the efficiency of the marketing department.
Contact: Ellen Valentine, evalentine@silverpop.com
Treehouse Interactive: Marketing Automation Readiness Lab
The majority of best-in-class organizations use marketing automation, yet less than 25% fully utilize its potential. In this 1-on-1 lab, get specific recommendations about how you can either prepare for or better utilize marketing automation. Take away clear recommendations for how to better align your internal teams, build better marketing processes and create the infrastructure necessary to be successful.
Contact: http://climbup.mv.treehousei.com/Surveys/02/08F9B578953645A5/lab-request.aspx
WiderFunnel
One of the world's leading Conversion Optimization experts, Chris Goward is also Co-Founder and CEO of WiderFunnel. The LIFT Framework and Kaizen Method he developed have been proven to work across industries for B2B, B2C, lead gen, e-commerce and affiliate marketers. His A/B/n and Multivariate testing methods have improved online results by up to 400% for clients like eBay, Epson, Google, BabyAge.com, SAP, Electronic Arts, and many more. Meet with Chris to get advice on how to prioritize conversion optimization opportunities, how to get the best results with testing and how to quantify the potential improvement from a conversion optimization strategy.
Contact: OMS2012@widerfunnel.com
