Kirsten Knipp
VP (Europe), HubSpot
Kirsten Knipp is VP (Europe) at HubSpot, an internet marketing software company based in Cambridge, MA. Kirsten manages how HubSpot spreads the word about the value of HubSpot software via content, customer case studies and webinars, social media, analyst and blogger interaction and heavy involvement in sales enablement efforts.
Prior to HubSpot, Kirsten led product marketing for Vignette's core Web Content Management product lines and was responsible for the go-to-market strategies, pricing, tactics and launches including an integrated marketing campaign that delivered significant increases in leads for the recently released VCM V8 product. During her time at Vignette, she also introduced a new social media product line to market, Vignette Community.
Kirsten's product marketing and management experience includes roles at Marvell Technology Group and Intel Corporation where she defined and incubated software revenue streams related to mobile semiconductor products. While at Intel, her execution of product strategy, planning, communications and negotiations resulted in two design wins for Intel XScale® ViivTM technology. Prior work at Siemens Communications included the successful launch of the North American division's best-selling mobile phone - a campaign that resulted in more than $250 million in revenue.
A graduate of Cornell University, Kirsten earned her MBA from the MIT Sloan School of Management, where she focused on technology and marketing and won the Seley Scholarship for Leadership and Contribution.
Follow Kirsten Knipp
- Visit Kirsten Knipp's Company, HubSpot
Presentations
OMS 2010 Regional 23-City Tour
