Kimberley Talbot
Director, Media & Demand Generation Marketing, Adobe
Kimberley Talbot leads a talented team in delivering global database marketing, online advertising and search marketing for Adobe’s content authoring business. With products like Adobe® Creative Suite® and Adobe® Photoshop®, Adobe’s content authoring business encompasses the creative professionals and individuals who use Adobe software to deliver creative work. Adobe’s content authorizing business is just one of the ways that Adobe is leading the revolution in how digital experiences are created, managed, distributed, and monetized in a multiscreen world.
In her five years with Adobe, Kimberley has tripled her team’s revenue contribution by introducing customer-centric segmentation, applying disciplined optimization and learning strategies, and integrating media for acquisition. She has expanded her team’s contribution to include emerging markets in Europe, APAC and Latin America. She and her team are excited to be taking advantage of new digital marketing technologies and trends like behavioral retargeting, integration with social media and the optimization capabilities made possible with tools like Adobe’s Test&Target™, powered by Omniture.
Prior to joining Adobe, Kimberley spent nearly 20 years at agencies like Rapp Collins Worldwide, Grey Direct and McCann, developing programs for Hyatt Hotels, DirecTV, Dell and Microsoft. She has received awards from the Direct Marketing Association, the National Center for Database Marketing, AdWeek, and the International IAB MIXX Awards.
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Presentations
OMS 2011 International Tour
- Measuring and Driving Incremental Revenue by Changing the Paradigm
08/08: Miami
