Kevin Espinosa
eBusiness Platform Manager, Caterpillar
Kevin Espinosa is a graduate of Bradley University and has held many positions at Caterpillar Inc such as Lab Engineer, Dealer Service Operations, Project Leader in Software development, Dealer Account Manager, 6 Sigma Black Belt, CRM Analyst, and Web Service Manager, and his latest is Channel Development Manager. He has experience in Dealer Service Operations, Customer Relationship Management, Call Center Operations, Multi-channel Marketing, SEO/SEM, and Social Media. As mentioned, Kevin is currently the Channel Development Manager responsible for Caterpillar’s customer facing applications PartStore, Build & Quote, and CatUsed.cat.com. In addition, he is responsible for public facing web site strategy, social media strategy, CRM center of excellence and strategy, and the development of new marketing capabilities.
Follow Kevin Espinosa
- Visit Kevin Espinosa's Company, Caterpillar
- Follow Kevin Espinosa on Twitter
- Follow Kevin Espinosa on LinkedIn
- Read Kevin Espinosa's OMC Blog at Online Marketing Connect
Presentations
Schedule
- Keynote Panel: Why Video & UGC Matter to You
02/07: OMS Day 1
Online Marketing Summit 2010
- Keynote Panel: Big Brands and their Biggest Plans Yet!
02/23: OMS Day 1
OMS 2011 International Tour
- Caterpillar Case Study: People-to-People Marketing Successes
08/15: Social Media Marketing Summit in San Francisco - Keynote Panel: Social Media "hotseat"
07/25: OMS & Integrated Marketing Technology Expo in Chicago
2009 Regionals
