Kevin Espinosa

eChannel Services Manager, Caterpillar

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Kevin Espinosa is a graduate of Bradley University and has held many positions such as Lab Engineer, Dealer Service Operations, Project Leader in Software development, Dealer Account Manager, 6 Sigma Black Belt, CRM Analyst, and Web Service Manager.

He has experience in Dealer operations, Customer Relationship Management, Call centers operations, Multi-channel marketing, SEO/SEM. Kevin is currently the eBusiness Platform Manager responsible for Caterpillar’s public facing web sites, social media efforts, and CRM center of excellence.

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Presentations

Online Marketing Summit 2011

  • Keynote Panel: Big Brands and their Biggest Plans Yet!
    02/08: OMS Day 1

Online Marketing Summit 2010

  • Keynote Panel: Big Brands and their Biggest Plans Yet!
    02/23: OMS Day 1

2009 Regionals

  • Lunch Panel: Proven Online Marketing Strategies & Tactics
    05/29: Milwaukee
  • Big Brands, Big Plans Panel
    05/27: Chicago