Kevin Akerman
Senior Director, Global Product Development, Experian Marketing Services
Kevin is currently the Senior Director of Global Product Development for Experian's Marketing Services division. Kevin's product management team manages a suite of consumer and business marketing data products used by clients across many vertical markets such as Financial Services, Retail, and Automotive. These products are used to analyze, target, acquire and retain customers. Kevin's responsibilities also include new product development, and product enhancements for the data division.
Kevin joined Experian in 2003 with responsibilities in b2b marketing data product development and product management. During his tenure at Experian Kevin's team has developed, launched and holds patents on numerous products that continue to help Experian's clients gain insight into their current customers, and acquire new customers.
Prior to joining Experian, Kevin worked for MBNA Bank in Wilmington, DE (now part of Bank of America) working in List Management, Direct Marketing of business credit cards, and unsecured credit department.
Kevin currently lives in Orange County, California. Outside of work Kevin is a member of www.trouperacingco.com a mountain bike race team that participates in endurance races throughout California.
Follow Kevin Akerman
- Visit Kevin Akerman's Company, Experian Marketing Services
- Follow Kevin Akerman on LinkedIn
- Read Kevin Akerman's OMC Blog at Online Marketing Connect
Presentations
Online Marketing Summit 2010
- Integrated Marketing Forum
02/24: OMS Day 2
OMS 2010 Regional 23-City Tour
- Using Data-Driven Decisions to Enhance Cross-Channel Marketing
08/17: San Francisco
