Joy Liuzzo
Senior Director, InsightExpress
Liuzzo is responsible for the strategic development & management of mobile advertising measurement & custom research efforts across InsightExpress, a digital market research company. She works closely with Product Development on the creation of all mobile research solutions, oversees the company’s key external partnerships & affiliations within the mobile space, & sets the direction for all mobile strategy.
Over the past 3 years, Liuzzo has presented at over 30 industry events, educating the marketplace on the effectiveness of mobile advertising, best practices, and consumer trends. She has been interviewed in a number of publications (e.g., Mobile Marketer, MediaPost, Forbes, AdAge, Mobile Beyond, & Marketing Sherpa) & was recognized as one of the 2010 Mobile Women to Watch by Mobile Marketer.
Liuzzo has extensive strategy and research experience in new media and telecommunications. She joined InsightExpress from AOL where she held the position of Senior Market Research Manager, a high level role that involved working closely with clients at every phase of research design and strategy development. Outside of her research responsibilities, she was part of an innovation team that developed a product and marketing strategy for a mobile advertising initiative.
Prior to AOL, Liuzzo worked at MCI in the Consumer Research group. There she handled primary and secondary research needs for the Consumer Marketing group including the Mobile Strategy team. She has also held prior consulting and analytic roles at Economic Systems and Ferguson Enterprises.
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