Joseph Paulsen
Senior Vice President, Marketing Analytics, Experian Marketing Services
Joe Paulsen leads Marketing Analytics in support of all businesses within the Experian Marketing Services Group with the goal of growing our Strategy & Planning, Customer Insights and Contact Management practices.
Most recently, Joe was senior vice president and general manager, of the Integrated Marketing Services group for Experian. With over 28 years of experience, Joe leads the strategic direction of Marketing Analytics by leveraging Experian's vast data resources. Experian's data expertise provides clients with a better understanding of their best customers, the ability to find new prospects, and measure marketing value.
Prior to joining Experian, Joe was the general manager of Fair Isaac's Marketing Services Business and had full P&L responsibility for their multi-channel marketing database business. He also served as the director of operations for Consulting Services and was a member of FICO's executive committee. Prior to running Fair Isaacs Marketing Services business, Joe held various executive positions and was a consulting Partner at PriceWaterhouseCoopers.
Joe holds a master's degree in business administration from the University of Chicago and bachelor's degree in industrial engineering from Iowa State University. He lives in suburban Chicago with his wife and two children.
Follow Joseph Paulsen
- Visit Joseph Paulsen's Company, Experian Marketing Services
Presentations
OMS 2010 Regional 23-City Tour
- Online Test, Target and Measurement
06/30: Chicago
