Jorie Waterman

Leads the New York Search Practice, MRM Worldwide

Jorie leads the New York Search practice for MRM Worldwide and has worked with clients across many verticals: Financial Services, Technology, Retail, Automotive, CPG, Travel, and more. A select list of clients follows: Diageo, General Mills, Colgate, Unilever, the U.S. Army, Exxon Mobil, Intel, Chrysler, GM, Bank of America, Chase, and American Express. Immediately prior to MRM she was at Microsoft adCenter leading efforts around keyword data. Jorie went to Microsoft to work with adLabs, the R and D division of Microsoft Advertising, working with mathematicians, engineers, data analysts, and taxonomists on next generation advertising technology. While there she worked on the Keyword Services Platform, Web services for keyword demand and demographic data. Additionally, she led product planning for the Targeting platform - tapping into years of keyword research and search data experience as a major behavioral factor in targeting algorithms. Jorie's search career started in 1999 with Comet Systems, one of the Overture and Google's first partners, now part of MIVA and eventually led her to iCrossing. At iCrossing she served as Senior Director, Search Analytics, spearheading methodologies such as Linguistic Profiling to drive actionable online marketing strategies from keyword data. Jorie graduated from Harvard with a degree in Comparative Religion and has an advanced degree from the Universidad de Navarra in Pamplona, Spain.