Jennifer Vlahavas
Sr. Director, Marketing Solutions, Retail & Trade, comScore, Inc.
Jennifer Vlahavas manages the Retail & Travel verticals for comScore’s Marketing Solutions group – developing and fostering strategic relationships and delivering marketing insights with a team of comScore Research Analysts. Jennifer is responsible for helping clients understand the competitive landscape online, gain insight into how key consumer groups behave online and reveal the impact that online behavior has on in-store buying. With regard to marketing specifically, Jennifer helps clients to develop and refine their online marketing strategies, measure their effectiveness and understand the role that online marketing plays in the larger marketing mix.
Prior to joining comScore, Jennifer managed relationships with marketing executives at Fortune 1000 firms at Forrester Research and Mintel International Group. At DoubleClick Inc., Jennifer worked as an Account Executive for both the Advertiser/Agency and Publisher-based ad serving product offerings.
After completing her B.S. in Finance at the University of Illinois at Urbana-Champaign, she began her career as a Consultant at Accenture (formerly Andersen Consulting).
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Presentations
OMS 2011 International Tour
- Introduction: The State of Social Media
07/25: OMS & Integrated Marketing Technology Expo in Chicago
