Jennifer Veesenmeyer
COO, Stratigent
Jennifer Veesenmeyer is COO & Principal Consultant at Stratigent, a multi-channel analytics agency headquartered in Chicago. As a frequent presenter on the topic of dashboards and meaningful reports, Jennifer is perhaps best known in the Web Analytics industry for her popular workshop called "Pimp Your Reports."
In addition to managing the consulting team, Jennifer does firsthand consulting for some of Stratigent's key accounts, including Nestle ¬Purina, JPMorgan Chase, Putnam Investments, TD Bank Financial Group, and Nikon. She has a particular affinity for helping companies establish a data-driven culture through gaining executive buy-in, building cross-functional consensus, and managing cultural change.
Jennifer's 16 years of marketing communications experience makes her a veteran in the field. Before coming to Stratigent, she managed a team of SEO professionals at a large Internet marketing company. She also served for many years as the Communications Director for an international affiliation of law firms, and spent time working with software resellers, associations and non-profit organizations.
Jennifer holds a bachelor's degree in International Public Relations from Northern Michigan University, and a master's degree in International Communications from Purdue University.
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Presentations
OMS 2011 International Tour
- PANEL: How to Achieve Integrated Marketing Success: Identifying & overcoming challenges in a multi-channel world
06/22: Seattle - Innovative Integration
06/06: Minneapolis
2009 Regionals
- Inside the Mind of an Analyst
06/25: San Francisco
