Jeff wears many hats at HarQen, which is a Milwaukee start-up providing voice asset management application to businesses ranging from HR professionals to radio stations His work there includes marketing strategy, search engine marketing and social media.
How also consults with clients throughout the Midwest on ways to measure digital marketing ROI, through his Digital Solid. Throughout his career, he has focused on helping clients identify their most profitable customers or clients, and then attracting more people just like them.
Jeff Larche has been involved in database marketing for over 20 years, and has worked as an interactive marketing professional for the last dozen. He maintains a business blog, Digital Solid, and can also be found online at his Twitter profile and in occasional posts on a personal blog.

