Jeanniey Mullen

Author of Email Marketing an Hour a Day
Global EVP, CMO, Zinio

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Jeanniey Mullen is the Chief Marketing Officer for Zinio and its sister company, the digital lifestyle destination: VIV. Jeanniey is recognized as both a pioneer and visionary in the marketing and advertising space, with a specific expertise in Email Marketing and Digital Publishing.

Prior to Zinio, Jeanniey was the Senior Partner and Global Executive Director of the Email Marketing and Digital Dialogue practice at OgilvyOne Worldwide. There, she worked with clients including IBM, American Express and Yahoo. In the mid 2000's Jeanniey founded The Email Experience Council, the world's largest email marketing trade organization.

Jeanniey currently serves as the Executive Director of the EEC (which is now owned by the Direct Marketing Association).  Before that, Jeanniey ran her own advertising agency. And in the late 1990's Jeanniey created the global  email marketing division inside an advertising agency at Grey Direct.

Jeanniey is a frequent speaker on a variety of topics including email and digital marketing, brand development, and publishing. She is also a published author with two books in her portfolio including: Email Marketing; An Hour A Day. She is also a columnist for the ClickZ network and sits on the advisory boards of a number of innovative organizations including SMAC and OMS.

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Presentations

Online Marketing Summit 2010 Annual

Online Marketing Summit 2009 Regionals

Online Marketing Summit 2009 Annual