
Ms. Edwards has 24-years in the Marketing, Advertising and Sales Industry, with extensive experience in the Cable Television Industry. She is a strategic thought leader, who is highly skilled in management, marketing and advertising campaign execution. She is a pioneer in Interactive Media as she worked on Time Warner’s Full Service Network, the nation’s first interactive TV pilot. With over 18 years at Bright House Networks, a division of Advance/Newhouse, she held many leadership positions in Sales and Marketing. In her most recent position, Director of Sales, News and Advanced Advertising, Ms. Edwards was instrumental in launching My Life On Demand, a national Health and Wellness Video on Demand platform. She and her team also created a local Health On Demand digital Channel in Central Florida. She is one of seven Interactive Media Experts in the country with the knowledge and expertise in creating and implementing Interactive Television, Web and TV Spot campaigns, producing award winning results.
She and her team at Red Arrows are on the leading edge of digital media integration in the healthcare field. They have launched several successful integrated campaigns making a difference with in the medical academia environment along with private practice physicians developing outstanding results in patient satisfaction and business growth.
She is an active participant in the not-for-profit sector working with organizations committed to ensuring their financial health and sustainability. She was awarded the Directors Award from the Greater Daytona Beach American Heart Association, gained national acclaim being named the Cable Advertising Bureau Sales Manager of Year in 2005. In 2008 she was awarded the prestigious American Advertising Federations Silver Medal Award for her creative work and leadership within the Advertising industry and her volunteer work in her communities. She has won local ADDY Awards and Cable Industry Awards for creative campaigns. She is also a nationally published author for Create Magazine.
Ms. Edwards has held positions with the following firms: Sales Manager, Times Mirror Cable; Senior Account Executive, Bonneville International; Sr. Account Manager, Lida Advertising Agency; Director of Sales, Time Warner Cable Direct, Director of Advertising and Navigational Promotions, Time Warner Cable’s Full Service Network; National Sales Manager, Time Warner Communications; Director of Sales, New and Advanced Advertising, Bright House Networks, a division of Advance/ Newhouse and Principal/ CEO of Red Arrows Consulting.
Ms. Edwards holds a BS in Management from Northern Arizona University and has done extensive work in the field of ontology.