James Citron
President & CEO, Mogreet
James Citron is the CEO and Co-Founder of Mogreet, the leading mobile video based mobile marketing platform in the US. James is widely regarded as one of the foremost experts on mobile video and MMS (multimedia messaging service) in the United States. He is actively helping to shape the evolution of the mobile marketing and advertising industries in the United States and sits on the Mobile Advertising Committee for the Mobile Marketing Assocation and serves as Co-Chair of the Mobile Messaging sub-committee. In addition to founding and running Mogreet, Mr. Citron is a frequent speaker at leading digital and mobile industry trade events (including Mobile Marketing Association, Red Herring Global 100, Dow Jones Wireless Innovations), a published author (Mobile Marketing for Dummies, 2010), and educator (regular guest lecturer at USC and UCLA Business Schools).
Prior to Mogreet, the digital entrepreneur built a multi-million dollar mobile phone personalization business, which he launched globally with Motorola in over 25 countries across four continents. Earlier in his career, Citron worked as an investment banker at Deutsche Bank Securities where he advised large market capitalization telecommunications companies on mergers and acquisition strategies. Citron graduated from Princeton University.
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