Ingrid Sanders
Director, AdAdvisor, TARGUSinfo
Ingrid is Managing Director, Digital Strategy & Partnerships for AdAdvisor(r) (www.adadvisor.com) a verified audience targeting solution by TARGUSinfo(r). Working closely with leaders throughout the digital ecosystem, she provides strategic support to agencies, demand-side platforms, ad networks, ad exchanges, publisher optimizers, website analytics and site optimization platforms seeking to effectively leverage 1st and 3rd party data in the digital space.
Ingrid joined TARGUSinfo from Active Network, www.activenetwork.com, where, as General Manager Online Advertising, she was responsible for the profitability of www.Active.com media properties. Previously she worked with search marketing firm Acronym Media, www.AcronymMedia.comto to launch new practice areas in online advertising, affiliate marketing, and website analytics. Ingrid also held the position of Director, Strategy & Research, for www.IridiumGroup.com and spent four years working in Milan, Italy, where she lead multi-national digital marketing programs for Think S.p.A.
Ingrid holds a Bachelor of Journalism and a Bachelor of Arts from the University of Missouri-Columbia and MBA from SDA Bocconi University in Italy.
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Presentations
2011 Annual Schedule
- Online Advertising (B2C)
02/09: OMS Day 2
2009 Regionals
- Click Z Special Session: Always Be Testing: The Importance of Building a Culture of Optimization
05/07: New York
