Heather Dougherty
Research Director, Hitwise
Heather is a leading authority in online commerce and marketing, a result of covering the field extensively since 1997. At Hitwise, she continues her focus on the space, providing clients with insight into online consumer behavior and competitive intelligence.
Heather's expertise of the online commerce landscape has been quoted extensively in the press, including The Wall Street Journal, The New York Times, and BusinessWeek. She's also been a guest on ABC World News Tonight, CNBC, NPR, and CBS Radio. She speaks frequently at industry events such as Shop.org, Internet Retailer, ad:Tech, and Search Engine Strategies.
Prior to joining Hitwise, Heather was with Nielsen//NetRatings as a senior retail analyst, where she provided strategic analysis and designed custom research projects. Before that, she spent four years with Jupiter Research, covering the online retail and commerce space, including marketing and promotions, merchandising, and personalization.
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- Read Heather Dougherty's Blog at Hitwise Intelligence - Heather Dougherty
Presentations
Online Marketing Summit 2010
- Morning Roundtable: SEM Then & Now: What's the Same? What's New?
02/25: OMS Day 3: Search Engine Strategies Forum
