Gary Spangler
Corporate eMarketing Manager, DuPont
Gary Spangler has worked for DuPont for 29 years. He holds a B.S. degree in Civil Engineering Technology and an MBA from Virginia Polytechnic Institute and State University.
Gary has been a Marketing Manager in DuPont specializing in the Internet for the past 10 years. Gary currently has the primary role in DuPont for Social Media Marketing and he represents DuPont to the Word of Mouth Marketing Association (WOMMA). Gary has served on WOMMA's Board of Directors and he leads WOMMA's Brands Council.
Gary has spoken on Word of Mouth and Social Media marketing to groups in the United States and Europe including the American Bar Association, the Online Media, Marketing and Advertising (OMMA) Expo, Ad-Tech, Search Engine Strategies, Direct Marketing Association (DMA) and WOMMA. His opinions have been written in Information Week, NPV Marketing Magazine, Brand Week Magazine, BtoB Magazine and Marketing Sherpa.
Gary was nominated for the DMA's Direct Marketer of Year 2007 and his "DuPont Science Stories" word-of-mouth marketing video campaign was a national finalist for OMMA's Best Campaign in Social Media for 2007.
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Presentations
2011 Annual Schedule
- Social Media/WOM (B2C)
02/08: OMS Day 1
Online Marketing Summit 2010
- Social Media Inside The Brand: DuPont Case Study
02/23: OMS Day 1
OMS 2010 Regional 23-City Tour
- Social Media Inside The Brand: DuPont Case Study
07/08: Philadelphia
Online Marketing Virtual Summit
- Social Media Inside The Brand: DuPont Case Study
05/27: Virtual
