
Gary Angel is the Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. He has led Semphonic's Web analytics practice and consulting for more than a decade and is a leading expert in the field. Gary's work in Web analytics includes the development of online behavioral segmentation systems, creation of several core Web analytics methodologies including Functionalism, and the development of SEM analytics for PPC marketing. Prior to Semphonic, Gary worked in the credit-card database marketing industry developing transactional analysis systems for marketing purposes. Gary blogs at http://semphonic.blogs.com/semangel.
