Frederica Wald
Director of Custom Media, American Express Publishing Corporation
Frederica (Freddi) Wald is Director of Custom Media for American Express Publishing Corp., a division of American Express. She is charged with rebranding and reengineering the value proposition for Amex Custom Media to expand from a print based custom client focused organization into a full service media and integrated marketing group – serving client needs in the digital, print, mobile and direct marketing arena.
Ms. Wald was the co-founder and Vice President/General Manager of Time Inc Content Solutions, launching the division in 1995 and managing its growth, client base and sales and marketing strategies until 2006 bringing the team from a two person operation to over 75 fulltime colleagues instituting an integrated agency model, serving over 20 Fortune 100 clients.
Ms. Wald was Director of Lodging Marketing for American Express Corporate from 1986 – 1992 and before that, a Programming and Promotions Manager at Viacom/MTV Networks. She holds an MBA from Wharton Business School at University of Pennsylvania and a BA in Theatre Arts from Wesleyan University. She is passionate about arts in education and Chairs the Board of Directors for “LeAp” – a NYC not for profit organization serving over 2,000,000 inner city children with performing and visual arts programs.
Follow Frederica Wald
- Visit Frederica Wald's Company, American Express Publishing Corporation
Presentations
Schedule
- Panel: Leveraging Content Across Multiple Platforms
02/08: OMS Day 2
